Gillette brings out the 007 in every man
As the world prepares for the release of SPECTRE, the 24th Bond
film, Gillette celebrates the moments in every man’s life where he
feels in control and confident. But these “Bond Moments” don’t just
happen - they come with precise preparation.
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To celebrate the partnership, a Gillette
Fusion ProGlide with FlexBall Technology holiday gift pack will be
available in stores across the U.S. starting in mid-October.
(Photo: Business Wire)
Inspiring Bond Moments
Starting on October 1, Gillette introduces their campaign “Bond
Moments” inspired by the creator and author of James Bond, Ian
Fleming. Fleming’s powerful and poetic words form the foundation of
the campaign. His quotes describing the ultimate “Bond Moments” are
present throughout the campaign across TV, print, online and
in-store.
The campaign will kick off with a TV spot linking the iconic
action inspired by the world of Bond to the precise tools from
Gillette that together prepare men for their own “Bond
Moments.”
SPECTRE, the 24th James Bond adventure, from Albert R.
Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony
Pictures Entertainment, will be released in the UK on October 26
and in the U.S. on November 6.
Gillette has partnered with Jany Temime, award-winning costume
designer from SKYFALL and SPECTRE, to provide style tips to help
men everywhere feel confident and look their best so they are
prepared for their “Bond Moments.” On October 10, Jany Temime will
take to Gillette’s Twitter account to share her tips and answer
questions on how men can create these special style moments.
“Just like Bond, men look and feel their best when they are
properly prepared for any situation that comes their way,” said
John Mang, Vice President, Global Gillette. “By partnering with
SPECTRE, Jany Temime and The Fleming Estate, Gillette is showcasing
the precise tools, skills and preparation that men need to be ready
for their everyday ‘Bond Moments’.”
Join the conversation and follow influencers by using
#BondMoments to share your personal “Bond Moments” leading up to
the release of SPECTRE.
To further celebrate the partnership, a Gillette Fusion ProGlide
with FlexBall Technology holiday gift pack will also be available
in stores across the U.S. starting in mid-October. This is the
perfect gift for men who want to bring out the 007 in them, and
will help them be prepared with the ultimate precision shave.
Additionally, starting October 1, enter to win an all-inclusive
adventure to SPECTRE filming locations Morocco or London &
Rome, where winners will jet off in style for the ultimate
SPECTRE-inspired experience.
More information about the program, sweepstakes, and holiday
gift packs can be found at http://gillette.com/SPECTRE and a series
of “Bond Moments” videos can be found
at https://www.youtube.com/watch?v=85uwPlQ1GUU.
About Gillette
For over 110 years, Gillette has delivered precision technology
and unrivaled product performance – improving the lives of over 750
million men around the world. From shaving and body grooming, to
skin care and sweat protection, Gillette offers a wide variety of
products including razors, shave gel (gels, foams and creams), skin
care, after shaves, antiperspirants, deodorants and body wash. For
more information and the latest news on Gillette, visit
http://www.gillette.com/. To see our full selection of products,
visit http://www.gillette.com/en/us/shop-now.aspx.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
SPECTRE Synopsis
A cryptic message from the past sends James Bond (Daniel Craig)
on a rogue mission to Mexico City and eventually Rome, where he
meets Lucia Sciarra (Monica Bellucci), the beautiful and forbidden
widow of an infamous criminal. Bond infiltrates a secret meeting
and uncovers the existence of the sinister organisation known as
SPECTRE.
Meanwhile back in London, Max Denbigh (Andrew Scott), the new
head of the Centre for National Security, questions Bond’s actions
and challenges the relevance of MI6, led by M (Ralph Fiennes). Bond
covertly enlists Moneypenny (Naomie Harris) and Q (Ben Whishaw) to
help him seek out Madeleine Swann (Léa Seydoux), the daughter of
his old nemesis Mr White (Jesper Christensen), who may hold the
clue to untangling the web of SPECTRE. As the daughter of an
assassin, she understands Bond in a way most others cannot.
As Bond ventures towards the heart of SPECTRE, he learns of a
chilling connection between himself and the enemy he seeks, played
by Christoph Waltz.
Sam Mendes returns to direct SPECTRE, with Daniel Craig
reprising his role as 007 for the fourth time. SPECTRE is
produced by Michael G. Wilson and Barbara Broccoli. The screenplay
is by John Logan and Neal Purvis & Robert Wade and Jez
Butterworth, with a story by John Logan and Neal Purvis &
Robert Wade.
About Albert R. Broccoli’s EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and
controlled by the Broccoli/Wilson family. Danjaq is the US based
company that co-owns, with Metro-Goldwyn-Mayer Studios, the
copyright in the existing James Bond films and controls the right
to produce future James Bond films as well as all worldwide
merchandising. EON Productions, an affiliate of Danjaq, is the UK
based production company which makes the James Bond films. The
007 franchise is the longest running in film history with
twenty-three films produced since 1962. Michael G Wilson and
Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have
produced some of the most successful Bond films ever including
CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL. The 24th film,
SPECTRE, is currently in post-production.
About METRO-GOLDWYN-MAYER
Metro-Goldwyn-Mayer is a leading entertainment company focused
on the production and global distribution of film and television
content. The company owns one of the world’s deepest libraries of
premium film and television content. In addition, MGM has
investments in domestic and international television channels and
is the majority owner of and distributor for United Artists Media
Group (UAMG). For more information, visit www.mgm.com.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony
Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation.
SPE's global operations encompass motion picture production,
acquisition and distribution; television production, acquisition
and distribution; television networks; digital content creation and
distribution; operation of studio facilities; and development of
new entertainment products, services and technologies. For
additional information, go to http://www.sonypictures.com.
About Ian Fleming, The Ian Fleming Estate and Ian Fleming
Publications
Ian Fleming was born in London in 1908. Following a diverse
career which included work at the heart of Naval Intelligence
during the Second World War, he published his first book, Casino
Royale, featuring James Bond, secret agent 007, at the age of 43.
Thereafter for the following 12 years until his early death in 1964
he wrote a book a year with further heroic exploits of James Bond.
The thrilling adventures often set in farflung locations together
with details of Bond’s sophisticated tastes and interests proved
exceptionally popular and gave rise to the greatest film franchise
of all time. The books remain classics and James Bond is known the
world over. The Ian Fleming Estate and Ian Fleming
Publications are run by the Fleming family and control
copyrights and trade marks associated with Ian Fleming and his
literary works. www.ianfleming.com
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version on businesswire.com: http://www.businesswire.com/news/home/20151001006128/en/
Procter & GambleKurt Iverson, 617-463-5286Communications
Leader/P&GE-Mail: Iverson.K@pg.comorKetchum on behalf of
Gillette/P&GAmy Lockmiller, 646-935-4315E-Mail:
Amy.Lockmiller@ketchum.com
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