Gillette Venus Inspires Women to Take a Stand
with the Evolution of its #UseYourAnd Campaign
According to a new global study run by Gillette Venus, 8 in ten
women (81.5%1) feel that showing the world who they truly are is an
important goal*. 67 percent2 of them have experienced
one-dimensional labels or stereotypes in their lives and nearly
half (46 percent2) report feeling insecure when given a label.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150928005946/en/
With the #UseYourAnd campaign evolution,
Gillette Venus offers inspiration from real women through the video
"My &'s. My Choice" (Photo: Business Wire)
Today Gillette Venus takes a stand and empowers women to
accomplish this goal via the second phase of its #UseYourAnd
campaign. The campaign aims to inspire women and girls to unleash
their full potential and not be limited by one-dimensional
labels.
“Earlier this year, Gillette Venus launched the #UseYourAnd
campaign to take a stand against the lost potential that comes from
defining women by a stereotype,” said Dirk Heinzl, Gillette Venus
Global Marketing Director. “The natural evolution of this campaign
is to give women the inspiration they need to explore and discover
how to impact a positive change in their lives and in the lives of
others.”
With the #UseYourAnd campaign evolution, Gillette Venus offers
inspiration from real women through the video “My &’s. My
Choice.” With the help of spoken-word poetry, they show the world
who they really are and don’t let society define them with one
label.
Gillette Venus is also unveiling The #UseYourAnd Diaries, an
online resource that celebrates authenticity and serves as an
inspiration hub where labels and stereotypes have no power. Most
women chose “standing up for others” and “encouraging their friends
to explore all of their passions” as the top ways to help eliminate
one-dimensional labels1. With The #UseYourAnd Diaries, Gillette
Venus is providing women with unscripted advice from real women,
arming them with tools to take a stand and help others do the
same.
The #UseYourAnd Diaries feature real stories, tips and advice
from more than a dozen real women around the world, from female
empowerment experts, to CEOs, to beauty vloggers. These
“ANDbassadors” serve as role models for embracing
multi-dimensionality, inspiring the next generation to show
stereotypes the door.
Claudia Chan, Founder of The S.H.E. Summit Global Conference
& Women’s Empowerment Expert, is an “ANDbassador” for The
#UseYourAnd Diaries, helping empower women to eradicate labels
placed upon them and others. “When women and girls experience
stereotypes and labels from their family, peers or surroundings -
it can have deep, long term negative effects on their
self-perception, and therefore their potential. After all, we can
only become what we believe. That’s why I’m extremely passionate
about my partnership with Gillette Venus. They're one of the first
brands to drive awareness on this specific issue and show women how
celebrating their ‘ANDs’ can unleash their confidence and
opportunities in life," said Chan. “Young women have the power to
drive positive change in their own lives, and in the world. More
than ever we can equip them with the tools and resources to do so.
Through my collaboration with Gillette Venus, we hope to ignite
their action so they can become catalysts for the betterment of
women around the world.”
Gillette Venus will be an official S.H.E. ALLY of the 2015
S.H.E. Summit, led by Claudia, providing women with inspiration
from established female leaders from various fields who have all
broken through their labels and limitations.
In addition, Gillette Venus is helping women tell the story of
their limitless potential and talents via Venus’ own &Clouds
application. Women can create, customize & share their
&Cloud.
Gillette Venus, the #1 selling global female razor brand, is a
brand dedicated to the women we create products for. We spend a lot
of time getting to know women and their hopes, lifestyles and how
they view their contributions to the world. We believe being a
woman is exhilarating, liberating and inspiring. We encourage all
women to embrace their “ANDs” so that they make the most out of
every beautiful step they take.
Women can visit The #UseYourAnd Diaries at
gillettevenus.tumblr.com for inspiration and ideas on how they can
take a stand and #UseYourAnd.
Survey Methodology
Two 2015 Gillette Venus consumer surveys:
1. Online survey conducted by Research Now
among 8,000 females 13-24 in 8 countries in August 2015.
2. Online survey conducted by Wakefield
Research among 4,500 females 16-45 in 9 countries in October &
November 2014.
* Of those respondents that provided a
definitive answer
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150928005946/en/
Marina Maher CommunicationsDaylyn Weppner,
212-485-6851DWeppner@mahercomm.com
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