‘Potty Humor’ Gets a Clean Makeover as Charmin
Crowns Winning Students for Their Clean Comedy
In honor of National Toilet Paper Day, Charmin hosted a live
comedy show with comedian and improv artist, Wayne Brady, on
Tuesday, August 25, 2015 in New York City. The showcase gave young
comics a platform to deliver five minutes of their best clean potty
humor routines in front of a live audience. By night’s end, Wayne
Brady crowned Heaven and Cristal, two New York City high school
students, the winners of the ‘Keep It Clean Comedy Show.’
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Comedian and improv artist, Wayne Brady,
partnered with Charmin to host a live comedy show on Tuesday,
August 25, 2015 in New York City, in honor of National Toilet Paper
Day. (Photo by Diane Bondareff/AP Images for Charmin)
The event, hosted by Wayne Brady, featured eight high school
students and aspiring comedians between the ages of 14-18 who were
judged on their ability to successfully deliver bathroom humor and
innuendos without involving explicit or gross content.
“As a brand synonymous with superior clean, Charmin believes
that a creative, G-rated one-liner can get anyone laughing,” said
Eric Breissinger, P&G Family Care Vice President. “Through the
‘Keep It Clean Comedy Show’ we’re cleaning up potty humor so it can
be enjoyed by all ages, because after all, we want to help everyone
‘Enjoy The Go.’”
Charmin and Brady are also encouraging people at home to get
involved by tweeting their best clean #PottyHumor jokes to
@Charmin. For each tweet received throughout the month of
September, the brand will be donating $1 to Ronald McDonald House
Charities® (RMHC), up to $10,000. RMHC provides stability and vital
resources to families so they can get, and keep, their children
healthy and happy through programs like Ronald McDonald House,
Ronald McDonald Family Room and Ronald McDonald Care Mobile that
enable family-centered care.
“Making people smile has always been something that has been
close to my heart and motivated me as a performer,” says Brady.
“Working with Charmin to donate to Ronald McDonald House Charities,
which is a charity I’m very close to, has made this a special
cause."
Brady, who has been entertaining audiences with his singing,
acting and unmatched improvisational skills for well over a decade,
was excited at the opportunity to combine charity and comedy.
The young New York City high school students who participated in
the show were coached by professional comedians in preparation for
the event. The show was held at a Lower East Side comedy theater on
East 3rd St. in New York City.
A grand prize of $5,000.00 was awarded to Heaven, Cristal and
their school’s theater department to help further their comedic
educations. Photos and videos from the event can be found across
Charmin’s Facebook and Twitter pages.
For more information on Charmin Ultra Strong’s washcloth-like
texture that delivers a clean you will notice with the softness you
expect from Charmin, please visit Charmin.com.
About CharminCharmin has been America's most popular
toilet paper for more than 25 years. In the U.S., P&G offers
Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply
toilet paper; Charmin Basic - a one-ply toilet paper; Charmin
Sensitive - with gentle and soothing lotion with a touch of aloe
& vitamin E. For more information on Charmin, visit
http://www.charmin.com/.
About Procter & GambleP&G serves consumers around
the world with one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
About Ronald McDonald’s House CharitiesRonald McDonald
House Charities (RMHC), a non-profit, 501 (c) (3) corporation,
creates, finds and supports programs that directly improve the
health and well-being of children. Through its global network of
300 Chapters in more than 60 countries and regions, its three core
programs, the Ronald McDonald House, the Ronald McDonald Family
Room and the Ronald McDonald Care Mobile, and millions of dollars
in grants to support children's programs worldwide, RMHC provides
stability and vital resources to families so they can get and keep
their children healthy and happy. All RMHC-operated and supported
programs, enable family-centered care, provide a bridge to quality
health care, are a vital part of the health care continuum and give
children and families the time they need to heal and cope better
together.
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Procter & GambleVelvet Gogol Bennett,
+1-513-634-5576gogolbennett.vc@pg.comorMSLGROUPDana Ettinger,
+1-646-500-7728Dana.Ettinger@mslgroup.com
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