The American Association of Orthodontists Teams with Crest® + Oral-B® to Promote Healthy, Beautiful Smiles
August 25 2015 - 12:00PM
Business Wire
Members of the American Association of Orthodontists (AAO) are
treating more than 5.8 million children, teen-agers and adults in
the U.S. and Canada. These orthodontic patients are paying close
attention to an important aspect of their treatment: their oral
hygiene home care. Crest/Oral-B and the AAO (American Association
of Orthodontists) are teaming up to raise awareness about good oral
hygiene maintenance for orthodontic patients in addition to the
benefits of getting professional services from AAO member
orthodontists.
“Orthodontic treatment is a smart investment in good dental
health,” according to Morris N. Poole, DDS, president of the AAO.
“Good oral hygiene is especially critical during orthodontic
treatment. Using the proper oral care products can help patients
keep teeth and gums clean, and enjoy a healthy and beautiful smile
when their treatment is complete.”
Crest + Oral-B's collaboration with the AAO will include a
number of activities to build awareness among both dental
professionals and consumers. These include the development of
materials to help dental professionals communicate and engage their
patients on oral hygiene techniques, compliance and making the
right product choices for optimal oral health. On the retail front,
in-store and other activities will allow the AAO to reach more
consumers more often. Crest/Oral-B is one of the global leaders in
oral care product technologies with the most comprehensive range of
home care products like the Bluetooth-enabled electric
toothbrushes, toothpastes, rinses, flosses and other specialty
products. Its Ortho Essentials Kit has been scientifically shown to
reduce plaque and improve oral health in patients who are having
orthodontic treatment.
“Crest/Oral-B is very excited about the collaboration with the
AAO and remains committed to promoting better oral health awareness
and making it accessible to consumers,” said Bob Straka, Director
of Professional Oral Care, P&G.
Frequent removal of plaque and food debris that collect around
teeth and orthodontic “appliances” (the formal name for devices
such as braces that move teeth and align jaws) contributes to
successful orthodontic treatment. Brushing and flossing as
recommended by one’s orthodontist during active orthodontic
treatment will maintain the good health of teeth, gums and
supporting bone tissue. The right tools enable patients to perform
their oral hygiene effectively, which will help them finish
treatment on time with great results.
The AAO helps its members provide the highest level of expert
care to their patients by supporting orthodontic education and
research, and by offering members world-class continuing education
opportunities to stay abreast of innovations in clinical care.
Orthodontists are dentistry’s experts in moving teeth and aligning
jaws to create a healthy bite. After graduating from dental school,
the future orthodontist must study orthodontics for an additional
two-to-three academic years in an accredited orthodontic residency
program. There they learn about tooth movement (orthodontics) and
the guidance of dental, jaw and facial development (dentofacial
orthopedics). Only after successful completion of this formal
education may an individual be announced as an “orthodontist.” The
AAO admits only orthodontists for membership. By selecting an AAO
member for orthodontic treatment, the public is assured that the
doctor is an orthodontist.
The AAO provides a Find an Orthodontist service at
www.mylifemysmile.org. The public can also look for the AAO logo on
a doctor’s website or in the office to confirm their AAO
membership; only AAO members may display the AAO logo.
Anyone interested in improving the function and appearance of
their teeth should consult an AAO-member orthodontist. Consumers
can refer to a list of questions at
https://mylifemysmile.org/mylifemysmile/brochures/To_help_you_find_the_right_kind_of_professional.pdf
to help them choose their provider.
For more information, visit: www.crestprohealth.com,
www.oral-b.com, www.mylifemysmile.org and www.aaoinfo.org.
ABOUT CREST
A trusted leader in oral health, Crest was the first oral care
brand to secure the ADA Seal of Acceptance for a clinically proven
fluoride toothpaste. Since first introducing fluoride toothpaste
over 50 years ago, it is estimated that Crest has helped prevent
more than half a billion cavities in the United States.
Headquartered in Cincinnati, OH, Crest is owned and distributed by
Procter & Gamble.
ABOUT ORAL-B
Oral-B is the worldwide leader in the over $5 billion brushing
market. Part of the Procter & Gamble Company, the brand
includes manual and electric toothbrushes for children and adults,
oral irrigators and interdental products, such as dental floss.
Oral-B manual toothbrushes are used by more dentists than any other
brand in the U.S. and many international markets.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
ABOUT THE AMERICAN ASSOCIATION OF ORTHODONTISTS
The American Association of Orthodontists (AAO) is a
professional organization for 18,000 member orthodontists in the
United States, Canada and abroad. Orthodontists are uniquely
qualified to correct improperly aligned teeth and jaws to create a
healthy bite and a beautiful smile. They are specialists in the
diagnosis, prevention and treatment of dental and facial
irregularities. Orthodontists receive an additional two-to-three
years of specialized education beyond dental school in an
accredited orthodontic residency program. Only those who have
successfully completed this formal education may call themselves
“orthodontists,” and only orthodontists are eligible for membership
in the AAO. Because of their advanced education, orthodontists are
able to provide each patient with individualized care, drawing on
the full range of treatment options.
Visit www.mylifemysmile.org for information about orthodontists,
orthodontic care and to find nearby AAO-member orthodontists.
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version on businesswire.com: http://www.businesswire.com/news/home/20150825005850/en/
Procter & GambleKris Parlett,
513-622-2311parlett.kr@pg.com
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