Tampax® Strengthens Partnership with Alex
Morgan to Inspire Girls On- and Off-the-Field
Tampax is partnering again with professional soccer player and
gold medalist Alex Morgan to inspire girls to stay active and
confident on-the-go any day of the month. To encourage Alex’s fans
near and far to power over periods, Tampax is providing a
behind-the-scenes look into her life through exclusive YouTube
videos, a sweepstakes and the largest soccer ProCamp for girls.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150803005709/en/
“Even though I play professional soccer, I know girls everywhere
can relate to my on-the-go life and adventurous days,” said gold
medalist, Alex Morgan. “I'm excited to join forces with Tampax to
continue to motivate girls to not let anything stand in their way,
especially their periods, so they can be confident, stay active and
have amazing experiences.”
The new behind-the-scenes YouTube videos with Alex will offer
exclusive looks into Alex’s adventurous and active life as she
winds down from the summer of a lifetime and gears up to take on
the world’s biggest sports stage next year. Launching in late
summer, the special content will provide girls with access to their
favorite forward like never before.
Furthermore, Tampax will be awarding two lucky winners with the
opportunity to spend some one-on-one time with the busy star. From
July 23, 2015 – September 1, 2015, girls can enter the “Alex Morgan
Experience” sweepstakes for the chance to interact with Alex in New
York, NY. To enter, visit www.TampaxSweeps.com on your desktop or
mobile device and follow the instructions on the entry form. Both
prizes will include a trip to New York City and one-on-one time
with Alex. Visit www.TampaxSweeps.com for official sweepstakes
rules and entry information.
In a time when excitement about women’s soccer is at an all-time
high, the largest soccer ProCamp for girls will take place in
September in the city that never sleeps, New York City. Attendees
will participate in drills and scrimmages with Alex Morgan
herself.
“We are thrilled to expand our relationship with Alex Morgan
because she represents girls’ active, on-the-go lifestyles,” said
Amanda Hill, Tampax Brand Director. “The Tampax brand wants girls
to dive into life, no matter the time of the month and Alex Morgan
is just the girl to show how that is done.”
For more from Alex, the latest on the sweepstakes and more
information on Tampax Pearl products, follow us on Twitter,
Facebook, Instagram and visit www.tampax.com. To join the
conversation, use the hashtags #AwesomelyActive and #LooksLikeThis
@Tampax on social.
About Tampax
Tampax Pearl Active features the SlenderFit™ applicator, which
is 20 percent slimmer than Playtex Sport1 and 100 percent as
absorbent2, to give girls high-performance protection. Tampax Pearl
Active also offers a Built-In Backup™ Braid that helps catch leaks
and send them back to the core – perfect for girls who don’t want
their periods to get in the way of their active moments.
Tampax Pocket Pearl features the same full-size tampon as the
#13 Tampax Pearl in a compact applicator so always worrying about
leaks will be a thing of the past. It is the only compact tampon
with the unique Built-In Backup™ Braid designed to send fluid back
into the core, providing protection unlike any other tampon. This
extra layer of protection helps capture leaks that may bypass other
tampons, keeping fluid locked into the core. New Tampax Pocket
Pearl also features FormFit™ technology that gently expands to your
unique shape and to help you stay clean, dry, confident and ready
for any adventure that comes along.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
About ProCamps
Since 1998, ProCamps has developed, managed, and operated sports
camps and related events for professional athletes across many
sports including, the National Basketball Association, the National
Football League, Major League Baseball, the National Hockey League,
the Professional Golfers’ Association, Major League Lacrosse,
Women’s Field Hockey, the Association of Tennis Professionals,
National Association of Stock Car Auto Racing, Major League Soccer,
and Women’s Professional Soccer.
1 Among similar absorbency. Playtex Sport is a trademark of
Energizer Holdings, Inc.2 Vs. Tampax Pearl Regular Absorbency3
Based on sales
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150803005709/en/
Procter & Gamble CommunicationsLaura Dressman,
513-634-7363dressman.lp@pg.comorMSL New YorkMichelle Meisten,
646-500-7674michelle.meisten@mslgroup.com
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