Animal Advocate Ian Somerhalder Joins Dawn to
Honor International Bird Rescue and the Marine Mammal Center
Volunteers with the Debut of “We All Love Wildlife” Video
Series
How do you love wildlife? This month, Dawn Dish Soap is
celebrating its rich history of loving and supporting wildlife with
the debut of its “We All Love Wildlife” video series. For almost
four decades, Dawn has been the only dishwashing brand trusted by
wildlife rescue experts, heralded for its soft on feathers, tough
on grease benefits.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150710005297/en/
Actor Ian Somerhalder with volunteers
from International Bird Rescue, Scott Steeper and Nancy Kaump,
celebrating with Dawn at International Bird Rescue in San Pedro,
Calif. on July 9th, 2015. (Photo by Colin Young-Wolff/Invision for
Dawn/AP Images)
The heartfelt video series showcases the profound, positive
influence that wildlife has had on rescue volunteers from Dawn’s
long standing wildlife partners, International Bird Rescue (IBR)
and The Marine Mammal Center. The videos feature four volunteers –
a college student, a mom, a surfer and a veteran volunteer – all
dedicated to helping save and rehabilitate marine animals in
need.
“I think there must be some kind of relationship between me
being a mother and me wanting to care for a baby bird. My daughter
is grown, married and moved out, but I can’t shut off my parental
instincts,” said Deborah Heritage, International Bird Rescue
volunteer. “My nest was empty so I filled it with birds by
volunteering at IBR. It feels great helping something that can’t
help itself. Dawn is absolutely essential to the wash process with
oiled birds, we use tons of it. I was surprised that IBR uses
something that I use at home to wash my dishes.”
In celebration of the step-change that a vocation to wildlife
rescue has on so many volunteers worldwide, and in honor of the
brand’s “We All Love Wildlife” video series, Dawn is asking
consumers to share their stories by tagging #HowDoYouLoveWildlife
at www.facebook.com/dawn, www.twitter.com/dawndish or
www.youtube.com/dawndish.
“We depend on volunteers to help us achieve our mission to save
wildlife and keep it secure and thriving,” said Barbara Callahan,
Executive Director, International Bird Rescue. “When an oil spill
occurs, birds and marine mammals are often injured by oil that
pollutes their habitat. Without human intervention, many distressed
animals have no chance of survival. Our volunteers do everything
from hands-on patient care to prepping food, cleaning the facility,
and releasing the rehabilitated animals. And with the help of Dawn
Dish Soap, we’re able to continue our efforts to save and care for
thousands of birds every year. For almost 40 years, Dawn has been
the only dishwashing brand we’ve trusted to help clean oiled
wildlife.”
To debut the video series, Dawn enlisted the help of actor and
animal advocate Ian Somerhalder. Ian’s namesake foundation is
involved in campaigns that focus on everything from pollution to
animal cruelty. To date, the foundation has awarded $50M in Animal
Medical Emergency Grants – of which IBR has been a recipient. Ian
joined Dawn at IBR’s San Pedro, Calif. facility where guests
shadowed veteran volunteers for a behind-the-scenes look at the
impactful and profound work happening at the wildlife rescue
center. To culminate the event, attendees participated in the
release of several rehabilitated birds back into the wild –
including two California Brown Pelicans and one Western Gull –
their rehabilitation and recovery of which was made possible thanks
to IBR volunteers and staff.
“My love for wildlife and environmental conservation defines and
fuels me – it’s not just a passion of mine, it’s a priority,” said
actor Ian Somerhalder. “It’s so important to me to collaborate with
people who see the inherent value of wildlife protection and the
natural world as an integral part of our rich ecosystem and the
preservation of our collective human experience. I’m honored to
celebrate with Dawn and honor these compassionate wildlife
volunteers and the animals they love.”
DAWN SAVES WILDLIFE
For almost 40 years, Dawn has been supporting wildlife rescue
rehabilitation centers with its product to clean animals affected
by oil pollution. Independent studies have proven Dawn Dish Soap to
be the most effective dishwashing detergent for cleaning oiled
animals, heralded for its “soft on feathers, tough on grease”
benefit. As such, Dawn is the only dishwashing brand trusted by
wildlife rescue experts for decades. Since 2006, Dawn has donated
more than 50,000 bottles of dishwashing liquid and financial
support to its wildlife partners, International Bird Rescue and The
Marine Mammal Center. These donations have helped these
organizations clean more than 75,000 marine animals in the United
States.
For more information about the Dawn family of products and to
learn how you can make a positive impact on wildlife, visit
www.dawn-dish.com.
ABOUT PROCTER & GAMBLE
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with its brands. The Company has one of the strongest portfolios of
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ABOUT INTERNATIONAL BIRD RESCUE
International Bird Rescue (IBR) has been helping seabirds and
other aquatic birds around the world since 1971. Our team of
specialists operate two year-round aquatic bird rehabilitation
centers in California, which care for more than 5,000 birds every
year. Learn more at www.birdrescue.org.
ABOUT THE MARINE MAMMAL CENTER
The Marine Mammal Center is a state-of-the-art nonprofit
veterinary hospital and research center made up of more than 1,000
volunteers. Since 1975, they have dedicated themselves to the
rescue and rehabilitation of sick, injured, or orphaned marine
mammals like seals, sea lions, and dolphins. Based in Sausalito,
Calif., The Marine Mammal Center also doubles as an education
center, teaching more than
100,000 kids and adults each year about the animals, ocean
health, and connections we all share. Learn more at
www.marinemammalcenter.org.
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version on businesswire.com: http://www.businesswire.com/news/home/20150710005297/en/
Procter & GambleRenee Buchanan,
513-983-2962buchanan.rd@pg.comorCitizen RelationsChelsea Levy,
213-996-3808chelsea.levy@citizenrelations.com
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