Singer, Songwriter, and New Mom, Kelly
Rowland, Partners with Dreft as they Celebrate the Journey of
#Amazinghood that Families Share with Little Ones
Dreft, the No. 1 baby laundry detergent choice of pediatricians,
the No. 1 dermatologist recommended brand for baby clothes, and a
trusted name in fabric care for over 80 years, has announced its
largest innovation in more than half a decade. Understanding that
laundry needs for little ones evolve as they grow and develop,
Dreft has expanded its product line-up to meet every baby life
stage – from pregnancy through toddlerhood and beyond.
Now with Dreft's new line of laundry care products, families
can focus less on the mess and more on the amazing moments they
share together.
Dreft, a trusted name in fabric care for
over 80 years, has announced its largest innovation in more than
half a decade as it welcomes new laundry-care items to its brand
portfolio. As they unveil their new product offerings, Dreft has
partnered with new mom, singer and songwriter, Kelly Rowland, to
celebrate the amazing moments and stages of babyhood. (Photo: Matt
Sayles/Invision Agency for Dreft)
Dreft's portfolio of laundry-care products now includes:
- Dreft Stage 1:
Newborn Liquid Detergent: With Dreft Stage 1: Newborn,
expectant and new parents can wash their little one's fabrics with
Dreft’s renowned hypoallergenic formula, designed to be tough on
stains and gentle on baby’s skin, with the beloved baby scent
families have come to know and love from the brand.
- NEW Dreft
Stage 2: Active Baby Liquid Detergent: Specially
designed with a growing, developing little one in mind, new Dreft
Stage 2: Active Baby helps to remove 99% of baby food stains and
other outdoor messes with a gentle, hypoallergenic formula and
fresh scent.
- NEW Dreft
Blissfuls in-wash scent boosters: Dreft Blissfuls
gives families the baby fresh scent they love. Safe on all fabrics,
these scent boosters help bring back that nostalgic, amazing baby
scent with every wash.
As they unveil their new product offerings, Dreft has partnered
with new mom, singer and songwriter, Kelly Rowland, to celebrate
the amazing moments and stages of babyhood. Kelly and her son,
6-month-old Titan, whose own laundry needs are changing as he
transitions from a newborn to an active baby, will be chronicling
the unforgettable moments they share as a family exclusively on
Dreft's social media channels. Fans can view their "Journey of
Amazinghood" videos on Dreft's Instagram, Facebook, Twitter and
YouTube pages throughout 2015.
"I am beyond excited to partner with Dreft as they introduce
their new line of products. They are a staple in my laundry room,"
said Kelly Rowland. "I used Dreft when I was pregnant with Titan to
prepare his clothes for his arrival and now that my 'little man' is
growing and exploring the world around him, I am thrilled that
Dreft's Active Baby will help me clean the messes I know he is
going to get himself into! I must admit - I have been using Dreft
Blissfuls on my own clothes so I can take that delicious baby
smell, that reminds me of Titan, with me wherever I go. If you have
a little one at home, you've got to try these products!"
The new Dreft portfolio addresses the changing needs of a
family’s laundry journey. Even before the birth of their baby, new
parents are looking for products that are gentle to wash their
newborn’s clothes, such as Dreft Stage 1: Newborn. As babies grow
and explore their world, families are looking for a stronger
detergent, like Dreft Stage 2: Active Baby, that can tackle the
mess while still being gentle and hypoallergenic. Life with a
little one moves fast and parents can feel nostalgic and
sentimental when babies outgrow their newborn clothes and need to
wash their “bigger-kid” clothes – bringing a need for Dreft’s
Blissfuls scent boosters to help bring back the memories of the
entire amazing journey with just one sniff.
"As a brand that has been meeting the laundry needs of families
for over 80 years, we know that for many moms and dads, doing
baby’s laundry is more than just an ongoing chore – it serves as
way to relish in the amazing moments and stages of baby's
development," said Robert Reiss, Procter & Gamble, Brand
Manager for Dreft. "We are thrilled to share our newest offerings
with families - just like Kelly's - across the country as we
celebrate the amazing journey of babyhood."
To view the first "Journey of Amazinghood" video featuring Kelly
Rowland and her son, Titan, please visit:
http://youtu.be/MO8pWQhVwMk
To see upcoming "Journey of Amazinghood" videos featuring Kelly
Rowland and her son, Titan, please follow Dreft on:
- Instagram (@Dreft or
www.instagram.com/Dreft)
- Facebook (www.facebook.com/Dreft)
- Twitter (@Dreft or
www.twitter.com/Dreft)
- YouTube (www.youtube.com/Dreft)
For more information on Dreft's product offerings, please visit
www.Dreft.com. To follow the conversation online, please use
#Amazinghood.
About Dreft
As the baby laundry detergent brand most recommended by
pediatricians, and the #1 dermatologist recommended brand for baby
clothes, Dreft is specially formulated to be gentle on baby’s skin
and tough on stains. Parents have relied on Dreft for over 80 years
to help bring cuddle time to a whole new level of warm and fuzzy.
Now Dreft has a product for every stage of babyhood, each specially
formulated with growing little ones in mind. From pregnancy through
toddlerhood and beyond, Dreft’s family of products has you covered
every step of the way on the big, messy, amazing, beautiful journey
ahead. Dreft is available at retailers nationwide, in-store and
online. For more information and the latest news, please visit
www.dreft.com.
About Procter & Gamble
P&G serves nearly five billion people around the world with
its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The
P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150505005056/en/
Procter & Gamble Fabric CareMy Anh Nghiem,
859-444-0109nghiem.m@pg.comorCitizen Relations (for Dreft)Amanda
Hinckley, 212-613-4912amanda.hinckley@citizenrelations.com
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