Can Tide Take On the Kentucky Derby?
May 01 2015 - 10:39AM
Business Wire
Tide Takes the Roses at Churchill Downs When It
Comes to Keeping Jockey Silks Bright, Beautiful
From the racetrack to Millionaire’s Row to the infield, jockeys
and patrons alike dress to impress at the Kentucky Derby. And those
who know how to dress for the occasion, turn to Tide to care for
their clothes. Procter & Gamble’s Tide has been the trusted
laundry detergent of Churchill Downs for nearly a decade, washing
over 600 jersey silks in over 35 pounds of Tide detergent each
week.
“Most people don’t realize that a jockey’s rainbow colored
jacket is more than just a uniform; it is filled with decades of
tradition and superstition and is a representation of the owner,”
said Kristin Warfield, Vice President, Sales and Partnerships of
Churchill Downs. “With all eyes on these prized silks, the colors
need to stand out. No matter the color, Churchill Downs trusts
Tide’s performance to stand up to tough track mud while keeping the
jockey silks clean and bright.”
For all of the emphasis on keeping the race exciting and
beautiful to watch, the reality is that the Derby is home to the
dirtiest two minutes in sports. “There is a lot of pride in the
colors worn by the jockeys, as they represent the horse and the
stables for which they are racing,” said Karen Schlosser, Procter
& Gamble Associate Brand Director. “Whether on the racetrack,
in the stands, or in any situation that calls for us to be our
best, Tide will help you look like a winner.”
To further demonstrate this point, Tide in partnership with
Churchill Downs created this video which demonstrates the power of
Tide to take on the Kentucky Derby, no matter what you are
wearing.
For those who prefer powerful cleaning performance, brightening,
stain fighting and 24 hours of freshness all in one convenient pac,
try Tide Pods plus Febreze, the newest innovation to the Tide Pods
collection.
About Procter &
Gamble
P&G serves nearly five billion people around the world with
its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The
P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.
About Tide
For over 65 years, Tide® has been caring for the clothes of
American families and helping to provide the everyday miracle of
clean clothing. To meet consumers' diverse laundry needs, Tide
offers its cleaning in a variety of products including the Tide
Pods® collection, the Tide Plus collection and Tide Simply Clean
and Fresh. For consumers' on-the-go stain removal needs, Tide to Go
helps remove fresh food and drink stains on the spot. Visit
www.tide.com for helpful product information, practical tips on
laundry care, special offers and promotions and more. You can
become a fan on Facebook at www.facebook.com/Tide.
About Churchill Downs
Churchill Downs, the world’s most legendary racetrack, has
conducted Thoroughbred racing and presented America’s greatest
race, the Kentucky Derby, continuously since 1875. Located in
Louisville, the flagship racetrack of Churchill Downs Incorporated
(NASDAQ: CHDN), which offers year-round simulcast wagering at the
historic track. Churchill Downs will conduct the 141st running of
the Kentucky Derby Presented by Yum! Brands on May 2, 2015. The
track’s 2015 Spring Meet is scheduled for April 25-June 27. The
track has hosted the Breeders’ Cup World Championships a record
eight times. Information about Churchill Downs can be found on the
Internet at www.ChurchillDowns.com.
Marina Maher CommunicationsCaitlin Feroleto,
212-485-1676cferoleto@mahercomm.com
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