Tide and Gain Announce Partnership with Safe Kids Worldwide to Help Make Laundry Room Safety a Part of the Safe Home Routine
April 24 2015 - 10:00AM
Business Wire
In its latest effort to raise awareness on the importance of
laundry room safety, P&G brands Tide and Gain are partnering
with Safe Kids Worldwide, a nonprofit organization working to keep
kids safe from preventable injuries. The partnership marks the
launch of the Up, Up and Away campaign, a laundry safety initiative
reminding parents and caregivers to seal laundry detergent pacs up,
store pacs up, and keep pacs away from children.
Young children explore the world with every means they have,
small little hands, short little legs, and curious mouths, to learn
more about their environment. While parents usually go to many
lengths to safe proof their homes, the laundry room is sometimes
overlooked. Though little ones will always need constant
supervision, having a safe environment reduces the risks of
accidents.
“At P&G, safety is our number one priority,” said Shailesh
Jejurikar, P&G’s North America Fabric Care and New Business
Development President. “Most of us are parents too, and we want
families to use our products safely. Our Up, Up, and Away campaign
and our partnership with Safe Kids Worldwide will support families
with information and tools to create safe home environments. We
deeply respect and admire the work that Safe Kids Worldwide does in
helping reduce the amount of preventable injuries and know that
they will be great partners in equipping families with laundry
safety information and tools.”
Together, Tide, Gain, and Safe Kids Worldwide will raise
awareness and educate families about how to prevent injuries
related to children and laundry pacs across the country. These
efforts will be supported by multiple initiatives including a Safe
Kids coalition grant program, community outreach, and online tools
and tips. The partnership kicks off with P&G’s sponsorship of
Safe Kids Worldwide’s annual Safe Kids Day, a day aiming to make
every kid a safe kid. To find an upcoming Safe Kids Day event in
your area, visit here.
“When new products come into our homes, we need to look closely
to see if we need to make any changes to protect our kids. We have
seen this happen with flat panel TVs and now with laundry packets,”
said Kate Carr, president and CEO of Safe Kids Worldwide. “Safe
Kids is embarking on a new partnership with Tide and Gain to make
sure that families and caregivers understand the importance of
keeping all laundry products, including laundry packets, out of the
sight and reach of our children.”
There are a few precautions every parent can take to keep a safe
laundry room:
- Like many other household cleaning
products, laundry pacs need to be handled with great care to
prevent unintended accidents. Keep all laundry detergent pacs Up,
Up and Away between every load;
- Use a cabinet safety latch as an added
security measure to ensure products are not accessible;
- After each use, close the container
completely and immediately put products away in their original
storage container;
- Save the US Poison Control number in
your phone: 1-800-222-1222. If an accident should occur, call the
Poison Control line immediately.
P&G is committed to educating parents on the correct usage
and storage of household cleaning and fabric care products yearlong
through their Safe Home program, packaging modifications, and
public service messages. Their partnership with Safe Kids Worldwide
will further amplify these efforts and provide resources to
families to protect children from preventable injuries.
About Procter &
Gamble
P&G serves nearly five billion people around the world
with its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and
Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
About Safe Kids
Worldwide
Safe Kids Worldwide is a nonprofit organization working to
prevent childhood injury, the number one cause of death to children
in the United States. Throughout the world, almost one million
children die of an injury each year, and almost every one of these
tragedies is preventable. Safe Kids works with an extensive network
of more than 500 coalitions in the U.S. and with partners in more
than 25 countries to reduce traffic injuries, drownings, falls,
burns, poisonings and more. Since 1988, Safe Kids has helped reduce
the U.S. childhood death rate from unintentional injury by 60
percent. Working together, we can do much more for kids everywhere.
Join our effort at safekids.org.
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FleishmanHillardIvy Rueda Diederichs, 305-520-9025M
305-333-3239F 305-520-2001E ivy.rueda@fleishman.com@irdiederichs
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