Forum unites all-star lineup of Latina speakers
in NYC, including Golden Globe Winning Actress Gina Rodriguez,
Actresses Diane Guerrero and Selenis Leyva, Radio Personality Angie
Martinez, Style Expert Lilliana Vazquez and Entertainment Weekly
Correspondent Nina Terrero
Procter & Gamble's (NYSE:PG) Orgullosa program celebrated
last night its newest initiative ‘Living Fabulosa’ (living
fabulously) as a continuation of its Nueva Latina campaign, which
highlights the unique and complex experience of the modern,
bicultural Latina -- the Nueva Latina. ‘Living Fabulosa’ was
successful in reigniting the passion to celebrate the beauty and
diversity of Nueva Latinas through a forum recognizing Latina
trendsetters and their stories of confidence, strength and success.
The star-studded event was hosted by Golden Globe Winning Actress
Gina Rodriguez, Radio Personality Angie Martinez, Style Expert and
TV personality Lilliana Vazquez and Entertainment Weekly
Correspondent Nina Terrero. Special guests and on-stage panelists
included actresses Diane Guerrero and Selenis Leyva, Founder of
Vixen Workout Janet Jones, musician Raquel Sofía, and entrepreneurs
and founders of My Wellness Solutions Indhira Santana, Violet
Santana and Hilda Pichardo.
Golden Globe winning Actress Gina
Rodriguez attends P&G Orgullosa’s forum “Nueva Latinas Living
Fabulosa” at The TimesCenter on Wednesday, March 25 in New York.
The program celebrates the beauty and diversity of modern, Nueva
Latinas through real conversations and a forum recognizing Latina
trendsetters and their stories of confidence, strength and success.
Visit Facebook.com/Orgullosa for more information. (Photo by Diane
Bondareff/Invision for P&G Orgullosa/AP Images)
What It Means to Be Living
Fabulosa
Orgullosa’s commitment to connecting with and celebrating Latina
women is stronger today than ever before. The ‘Living Fabulosa’
program recognizes Nueva Latinas that shine of orgullo (pride) and
confidence and are leading the way in creating change. From opening
small businesses to being award-winning entertainers in Hollywood,
Latinas are reshaping society and living ‘fabulosa’ in their own
way.
“I’m so excited to be here tonight to showcase how Latinas are
living fabulosa and highlight all the amazing things we’re doing as
a community. Although there is no singular definition to describe
the Latina experience, tonight’s group of modern Latinas were
united by passion, orgullo and our stories of rich history, blended
cultures and aspirations,” shared Gina Rodriguez, Golden Globe
winning actress. “As Nueva Latinas, we are proud of where we come
from and we are defining a new blended cultural life that is unique
and inspiring.”
Celebrating Nueva
Latinas
Orgullosa’s transformative power of community fueled last
night's event at The TimesCenter in New York City with more than
200 trendsetters, influencers, and Orgullosa community members.
They gathered to share the real-life stories and cultural themes
that surround today's Nueva Latinas. The star-studded panel
exemplified the undeniable bond that Latinas share as “Mujeres con
La Falda Bien Puesta” (women who are determined, optimistic,
achievers and proud of their accomplishments) and addressed topics
such as being a bicultural Latina in the U.S., fitness, music, and
family. To help Nueva Latinas look and feel their best, Orgullosa
partnered with Crest 3D White, Clairol, COVERGIRL, Olay and Pantene
to provide guests a “Chicas Night Out” beauty bar with
complimentary styling consultations.
"Through Living Fabulosa, Orgullosa aims to continue capturing
the voices and stories of what it means to be a Nueva Latina,” said
Luis Restrepo, Brand Manager for Orgullosa. “We recognize the U.S.
Latina experience is vast and broad, but the pride in having two
cultures is a driving force behind the impact they are having in
this country. That’s why we want to continue a national dialogue
among bicultural women that encourages them to share their
experiences and opinions while positively reinforcing how their
unique journey allows them to live fabulosa in every facet of their
lives.”
Along with the Living Fabulosa forum, Orgullosa
activities include:
- Living Fabulosa takeover at Hispanicize
2015, one of the largest annual events for Latino
trendsetters and newsmakers in social media, journalism,
advertising, PR, film, music and innovation, with hands-on
activities from COVERGIRL, Crest 3D White, Gain, Olay, Pampers and
Pantene. Additionally, a select group of Latinas were treated to a
photo session by renowned celebrity photographer, Omar Cruz, for
beautiful headshots to keep their social media profiles looking
fabulous.
- Curation of beauty "how to" tutorials,
with leading Latina social influencers, which provide the Orgullosa
community with makeup and skincare tips via
YouTube.com/Orgullosa.
- Partnership with Latina Mom Bloggers
(now DiMe Media) to host Orgullosa's first Instagram sweepstakes
rewarding Nueva Latinas with an array of great prizes for
participating in a photo challenge using #LivingFabulosa.
To learn more about Orgullosa's Living Fabulosa
program or to be part of the community, please visit the
Orgullosa Facebook page or register at Orgullosa.com.
Follow the conversation on social media with #LivingFabulosa.
About Orgullosa
Orgullosa is a P&G-owned program that celebrates
Latinas and empowers them to feel confident about their personal
appearance, style and homes by offering solutions that satisfy
their beauty and household needs through a variety of trusted
brands, including Olay®, Secret®, Venus®, Pantene®, COVERGIRL®,
Natural Instincts®, Crest®, Always®, Tide®, Downy®, Bounty®,
Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.
About Procter & Gamble
P&G serves nearly five billion people around the world with
its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The
P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest
news and in-depth information about P&G and its brands.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150326006018/en/
P&GIvanette Bonilla, 513-983-5809bonilla.i@pg.comorCitizen
RelationsKimberly Stohl,
212-613-4907kimberly.stohl@citizenrelations.com
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