Former Dallas Star, Josh Henderson, Helps Kick off Donation Phase of Charmin’s “Butts that Save Our Butts” Campaign
March 17 2015 - 11:06AM
Business Wire
Charmin Relief Project Will Donate a Year’s
Supply of Toilet Paper to 100 Firehouses Nationwide
Today, film and TV star, Josh Henderson, is supporting Charmin
as the brand kicks off the donations phase of Charmin’s “Butts that
Save Our Butts” Campaign. The program will see a year’s supply of
Charmin toilet paper donated to 100 firehouses across the country
as part of its Charmin Relief Project.
People were asked to help select 100 firehouses across the
nation by nominating their local firehouse for the chance for it to
receive a year’s supply of toilet paper. Since firehouses serve as
a home away from home for many firefighters, Charmin wants to
ensure these heroes have toilet paper—one of the most basic
comforts of home—in their firehouses while they’re on the job
saving our butts. Based on the submissions, some of the firehouses
across the country that are receiving a year’s supply of Charmin
include:
- Mitchellville Volunteer Fire Department
in Mitchellville, IA
- East Limestone Fire Rescue in Athens,
AL
- Dallas Fire-Rescue Department in
Dallas, TX
“My grandfather was a firefighter in Dallas so I know firsthand
how hard they work to serve and protect us,” said Henderson. “They
spend a lot of time in their firehouses and I am honored to be
taking an active role in helping to make their home away from home
more comfortable.”
Additionally, as a way to say thank you to the butts that save
our butts every day, Charmin will be donating $20,000 to The
National Fallen Firefighters Foundation whose mission is to provide
resources to assist the survivors of America's fallen fire heroes
in rebuilding their lives. Charmin will also be donating $5,000 to
the Dallas Firefighters’ Memorial Fund in honor of Henderson’s late
grandfather and fallen Dallas firefighters.
“The valiant and courageous commitment firefighters show each
and every day is deserving of our gratitude and appreciation,” said
Eric Breissinger, Vice President, North America Family Care,
Procter & Gamble. “We are honored to support and celebrate
firefighters by making a contribution to the National Fallen
Firefighters Foundation and to the Dallas Firefighters’ Memorial
Fund. The Charmin Relief Project hopes to bring the comforts of
home to 100 fire houses across the country.”
Today’s announcement underscores the findings of a recent
Charmin survey in which firefighters were polled about what their
living conditions are like while they’re on the job. As nearly 59 %
of those polled indicate that they do in fact consider their
firehouses a second home—and that 45 % of firefighters spend a
majority of their time there (between 30-50 hours a week)—it’s no
surprise that toilet paper upgrades are in order. Specifically,
more than half of the survey respondents confirmed that their
toilet paper was subpar, rating it either “fair” or “poor”.
In addition to today’s donation announcement, Charmin will
continue to donate at least 30,000 rolls to deserving firehouses:
For each coupon claimed on CharminRelief.com now through April 24,
2015, Charmin will donate a roll of toilet paper to firehouses
nationwide.
For more information on the Charmin Relief Project, visit us at
www.CharminRelief.com, Facebook.com/Charmin or on Twitter
@Charmin.
About Charmin
Charmin has been America's most popular toilet paper for more
than 25 years. In the U.S., P&G offers Charmin Ultra Soft and
Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic
- a one-ply toilet paper and Charmin Sensitive - with gentle and
soothing lotion with a touch of aloe & E. For more information
on Charmin, visit http://www.charmin.com/.
About Procter & Gamble
P&G serves nearly five billion people around the world with
its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®,
Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®,
Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and
Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
About National Fallen Firefighters Foundation
The United States Congress created the NFFF to lead a nationwide
effort to remember America's fallen firefighters. Since 1992, the
nonprofit foundation has developed and expanded programs to honor
fallen fire heroes and assist their families and coworkers. The
NFFF also works closely with the U.S. Fire Administration to help
prevent and reduce line of duty deaths and injuries. For more
information on the Foundation and its programs go to
www.firehero.org.
About Dallas Firefighters Memorial Fund
The Dallas Firefighters Memorial Fund supports Dallas
Fire-Rescue Department’s fallen firefighter memorial ceremony which
is hosted every 5 years at the department’s training center. The
memorial serves as a tribute to honor fallen firefighters who have
paid the ultimate sacrifice while serving the citizens of Dallas,
Texas. Homage is paid to the fallen members and their surviving
family members who are invited to serve as honored guests during
the poignant service. Dallas Fire-Rescue Department’s next Memorial
Service is scheduled for October 2015. For more information on the
department, one may visit dallasfirerescue.com. If desired, visitors may
also donate to the Memorial Fund by visiting the following
web-link: https://dallfirerescue.kimbia.com/dallfirerescue.
For Procter & GambleVelvet Gogol Bennett,
+1-513-634-5576gogolbennett.vc@pg.comorFor MSLStephanie Herzfeld,
+1-646-500-7653Stephanie.herzfeld@mslgroup.com
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