New York & Company Appoints Michelle Pearlman as EVP, eCommerce and Chief Marketing Officer
November 08 2016 - 7:01AM
Business Wire
New York & Company, Inc. (NYSE:NWY), a specialty
apparel chain with 483 retail stores, today announced that Michelle
Pearlman has been named to the position of Executive Vice
President, eCommerce and Chief Marketing Officer, effective
November 7, 2016. In acceptance of this position, Ms. Pearlman, a
member of the Company’s board of directors since 2011, has resigned
from her duties as a director. Ms. Pearlman will be responsible for
the Company’s eCommerce business, as well as all marketing and
visual aspects of New York & Company’s integrated omni-channel
strategy and strategic initiative to further evolve as a broader
lifestyle brand. Ms. Pearlman will report to Greg Scott, Chief
Executive Officer, and she will serve on the Company’s executive
committee.
“We are thrilled to have Michelle join our executive leadership
team. Michelle has made significant contributions to our Company as
a member of the Board and we believe her vast experience and strong
understanding of New York & Company make her a perfect fit for
EVP, eCommerce and Chief Marketing Officer,” said Greg Scott, New
York & Company’s CEO. “Under Michelle’s leadership, we expect
to more fully capitalize on New York & Company’s
differentiation in specialty retail by elevating our key assets,
exclusive merchandise, sub-brands, and celebrity partnerships while
furthering our strength in eCommerce.”
Ms. Pearlman joins the Company with over 20 years of
retail, consumer, marketing, and eCommerce focused experience.
Michelle has held various leadership roles throughout her career
including Senior Vice President, President of the Jewelry Business
Unit, for Sears Holdings Corporation and Executive Vice President
with Ann Taylor, Inc., leading the eCommerce Business Unit and
direct marketing for Ann Taylor and Loft divisions. Prior to Ann
Taylor, Ms. Pearlman served as an Associate Principal with
McKinsey & Co. where she focused on retail and
consumer products, and started her career at Procter &
Gamble with various positions in sales and marketing.
“I am delighted to join New York & Company’s executive team
and believe significant opportunity exists to further drive brand
awareness, customer loyalty and sales. As a former board member, I
have a unique perspective on the opportunities for New York &
Company and fully believe that the Company has tremendous
potential. I look forward to closely aligning our marketing with
the consumer while optimizing the strength of our capabilities in
eCommerce and mobile. I am excited to partner with Greg and the
entire executive team to maximize sales and profitability,” stated
Michelle Pearlman, EVP, eCommerce and Chief Marketing Officer.
About New York & Company
New York & Company, Inc. is a specialty retailer of women's
fashion apparel and accessories, and the modern wear-to-work
destination for women, providing fashion that is feminine,
polished, on-trend and versatile. New York & Company, Inc.
helps its customers feel confident, put-together, attractive and
stylish by providing affordable fashion. The Company's proprietary
branded New York & Company® merchandise is sold through its
national network of retail stores and online at
www.nyandcompany.com. The Company operates 483 stores in 41 states.
Additionally, certain product, press release and SEC filing
information concerning the Company are available at the Company's
website: www.nyandcompany.com.
Forward-looking Statements
This press release contains certain forward-looking statements,
including statements made within the meaning of the safe harbor
provisions of the United States Private Securities Litigation
Reform Act of 1995. Some of these statements can be identified by
terms and phrases such as “expect,” “anticipate,” “believe,”
“intend,” “estimate,” “continue,” “could,” “may,” “plan,”
“project,” “predict,” and similar expressions and references to
assumptions that the Company believes are reasonable and relate to
its future prospects, developments and business strategies. Such
statements are subject to various risks and uncertainties that
could cause actual results to differ materially. These include, but
are not limited to: (i) market conditions impacting the Company’s
stock; (ii) the impact of general economic conditions and their
effect on consumer confidence and spending patterns; (iii) changes
in the cost of raw materials, distribution services or labor; (iv)
the potential for current economic conditions to negatively impact
the Company's merchandise vendors and their ability to deliver
products; (v) the Company’s ability to open and operate stores
successfully; (vi) the Company’s ability to fully recognize the
potential savings identified through Project Excellence; (vii)
seasonal fluctuations in the Company’s business; (viii) the
Company’s ability to anticipate and respond to fashion trends; (ix)
the Company’s dependence on mall traffic for its sales; (x)
competition in the Company’s market, including promotional and
pricing competition; (xi) the Company’s ability to retain, recruit
and train key personnel; (xii) the Company’s reliance on third
parties to manage some aspects of its business; (xiii) the
Company’s reliance on foreign sources of production; (xiv) the
Company’s ability to protect its trademarks and other intellectual
property rights; (xv) the Company’s ability to maintain, and its
reliance on, its information technology infrastructure; (xvi) the
effects of government regulation; (xvii) the control of the Company
by its sponsors and any potential change of ownership of those
sponsors; and (xviii) other risks and uncertainties as described in
the Company’s documents filed with the SEC, including its most
recent Annual Report on Form 10-K and subsequent Quarterly Reports
on Form 10-Q. The Company undertakes no obligation to revise the
forward-looking statements included in this press release to
reflect any future events or circumstances.
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Investors:ICR, Inc.Allison Malkin, 203-682-8200
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