Eva Mendes Exclusively at New York & Company Launch Spring 2015
March 19 2015 - 4:02PM
Business Wire
EVA MENDES Exclusively FOR NEW YORK
& COMPANY RELEASE FIRST EVER COMMERCIAL
The Eva Mendes Spring 2015 Collection, exclusively at New York
& Company, is all about everyday glamour. Eva’s second Spring
Collection and first ever TV commercial for the collection, combine
the energy of the modern city with the allure of old New York.
Eva Mendes designs for real women and the collection reflects
the importance of confidence and self-expression through classic
silhouettes and vintage inspired pieces. The Spring 2015 Collection
allows women to tastefully stand out when they walk into the room,
and Eva’s statement pieces help women feel confident for every
occasion, from the boardroom to a night out on the town. Eva drew
inspiration for the collection from the iconic styles of the ‘40s,
‘50s and the ‘60s and updated it with a modern twist.
The advertising campaign reflects that inspiration as we see Eva
travel through iconic New York locations in a variety of looks from
the Collection. The music in the ad, “Classic Girl” by Deirdre
& the Dark, a female band from Brooklyn, perfectly ties to the
Collection with lyrics like, “I’ve been this way and I want to stay
a Classic Girl. So I’m making my way in the modern world.”
Customer reaction to the Eva Mendes Collection has been so
positive that it has expanded to include shoes, handbags and even a
bridal party collection. Eva’s aim is to make it easy for women to
leave the house feeling confident and glamorous, knowing they look
great from head to toe. "I hope that my line makes women feel
good. It's really about finding what works for you and making
something easy. I love that my new Spring Collection
makes getting dressed easy.”
Eva Mendes, exclusively at New York & Company is sold at New
York & Company stores across the country and featured in six
specialty Eva Mendes boutiques: Willowbrook, (NJ), Shops at La
Cantera (TX), Broward (FL), Coronado Center (NM), Valencia Town
Center (CA) and Plaza Bonita (CA). The Eva Mendes Collection
exclusively at New York & Company consists of blouses, skirts,
dresses and accessories all retailing for under $100. Items are
available in sizes 0-18 in-stores and online at
www.nyandcompany.com.
New York & Company
New York & Company, Inc. is a specialty retailer of women’s
fashion apparel and accessories, and the modern wear-to-work
destination for women, providing perfectly fitting pants and NY
Style that is feminine, polished, on-trend and versatile—all at
compelling values. The Company’s proprietary branded New York &
Company® merchandise is sold exclusively through its national
network of retail stores and online at www.nyandcompany.com. The
Company operates 504 stores in 43 states. Additionally, certain
product, press release and SEC filing information concerning the
Company are available at the Company’s website:
www.nyandcompany.com.
MediaPaul Wilmot
CommunicationsCathleen DaCosta BombardMobile:
802-373-0242cbombard@paulwilmot.com
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