By Carla Mozee, MarketWatch

LONDON (MarketWatch)--European market stocks rose Wednesday, gaining on the possibility that the European Central Bank will enact further stimulus measures.

The Stoxx Europe 600 index advanced 0.9% to 331.47, heading toward its best close in two weeks, as banking, pharmaceutical and food issues bounced up. Intesa Sanpaolo SpA advanced 1.2%, Nestle SA (NSRGY) shares bulked up 1.2%, and Novartis AG climbed 1%.

ECB officials on Tuesday indicated they were considering stepping-up a battle against low inflation. Bank of Finland Governor Erkki Liikanen said the bank hasn't "exhausted out maneuvering room," on interest rates, adding that a negative deposit rate and additional loans to banks are among the tools it may use. Meanwhile, Bundesbank President Jens Weidmann told MNI that it has also hasn't tabled the idea of large-scale asset purchases, or quantitative easing.

Traders were "latching onto the positives and the prospects of policy easing in the euro zone," particularly after Weidmann, "known as a hawk among the ECB" indicated he was open to purchasing government bonds, said Ishaq Siddiqi, market strategist at ETX Capital, to clients.

The ECB talk comes as the U.S. Federal Reserve has been reducing the pace of its own stimulus effort of purchasing government debt each month.

The Stoxx Europe 600 added to Tuesday's jump of 1.3%, where gains were in part spurred after a gauge of U.S. consumer confidence surged to a more than six-year high.

European stocks stayed higher after U.S. figures showed a 2.2% rise in durable-goods orders last month, but the Commerce Department's report underscored widespread weakness in the world's largest economy, including in business investment. The S&P 500 index(SPX) also remained in firmer territory, rising 0.3%.

In country-specific indexes, Germany's DAX 30 rose 1.1% to 9,436.99, with only shares of Deutsche Lufthansa AG moving lower.

A report from market-research company GfK showed the consumer mood in Germany held steady, as expected, going into April. Consumers see the outlook improving for the economy, although GfK noted there is uncertainty about how the crisis in Ukraine's Crimea region will affect consumer sentiment.

France's CAC 40 gained 0.8% to 4,379.89, with a 2.3% push higher for Publicis Groupe SA (PUBGY) after the ad agency's chief executive said approval from Chinese officials for a proposed merger with Omnicom Group Inc. (OMC) is "a matter of weeks."

But the U.K.'s FTSE 100 index rise was pared to 0.1% at 6,610.24, as Lloyds Banking Group PLC (LYG) dropped 5% after the U.K. government said it sold a 7.8% stake in the company.

Standard Life PLC (SL.LN) shares, however, rallied 6.3% after the company's Standard Life Investments unit agreed to purchase asset manager Ignis from Phoenix Group for 390 million pounds ($645.2 million) in cash.

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