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Nokia Siemens: Experience Management Services Deal With Guangdong Mobile

DOW JONES NEWSWIRES Network equipment joint venture Nokia Siemens Networks (NOK, SI) said Thursday it has signed a cooperation agreement with Guangdong MCC, a subsidiary of China Mobile Ltd (CHL), for customer experience management (CEM) software and services. MAIN FACTS: -The cooperation, lasting over six months, will provide Guangdong MCC with a unified view of its customer data, along with continuous reporting of usage trends. -As part of the agreement, Nokia Siemens Networks is providing its Serve atOnce Intelligence (SAI) customer and business analysis suite. -SAI aggregates and analyzes data from network elements, providing customer insights to help tailor an operator's customer acquisition strategy and marketing campaigns. -As part of the trial, Nokia Siemens Networks CEM agreement includes network implementation, consulting and system integration services. -By Dominic Chopping; Dow Jones Newswires; +46-8-5451-3093; dominic.chopping@dowjones.com

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