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IHS iSuppli: Nokia Held Down New Smartphone Costs

DOW JONES NEWSWIRES Nokia Corp. (NOK1V.HE, NOK) mimicked Apple Inc.'s (AAPL) holistic design approach to hold down costs on its Lumia 900 smartphone, resulting in less expensive electronic components than used in some comparable products based on Google Inc.'s (GOOG) Android operating system, according to industry researcher IHS iSuppli. The Lumia 900 smartphone was supposed to help the once-dominant Finnish mobile phone giant make a splashy re-entry into the U.S. market. However, the company suffered a setback as a software glitch that causes the phone to lose its high-speed data connection resulted in its effectively giving the device away for a short period. Senior IHS analyst Andrew Rassweiler said that with the Nokia's Lumia 900, a close collaboration with software maker Microsoft Corp. (MSFT) and chip supplier Qualcomm Inc. (QCOM) took a "page from Apple Inc.'s playbook by closely tying together the hardware and software to produce a full-featured smartphone that is based on relatively inexpensive electronic components." "One of Apple's advantages over Android has been the company's complete control of both the hardware and operating system software, helping it to produce efficient and economical iPhone designs," Rassweiler said. According to an IHS iSuppli teardown analysis, materials for the Lumia 900 cost $209. The cost rises to $217 when manufacturing costs are added. The costs of materials represents about 46% of the smartphone's retail price of $450, without a service contract. In comparison, Samsung Electronics Co.'s (005930.SE, SSNHY) S II Skyrocket Android-based smartphone--which has similar features to the Nokia Lumia 900--carries materials costs of $236 and a retail price of $550. -By Tess Stynes, Dow Jones Newswires; 212-416-2481; Tess.Stynes@dowjones.com

Stock News for Nokia (NOK)
DateTimeHeadline
04/11/201416:33:09Nokia Offering Employee Buyouts in India
04/11/201416:32:26Nokia Offering Employee Buyouts In India
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04/02/201421:00:05India's Top Court Orders Samsung Chairman to Surrender
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03/28/201412:35:10New Delhi Orders Special Audit of Nokia India Accounts--Update
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03/14/201417:12:21ADR Shares End Lower; GlaxoSmithKline Shares Active
03/14/201415:43:16Nokia Loses India Tax Appeal--Update
03/13/201414:00:10EU and China Closing In on Landmark Trade Deal
02/26/201415:10:11Huawei Targets U.S. Smartphone Market
02/26/201407:35:38NSN Signs 5 Year Network Upgrade Pact With Vodafone
02/25/201414:07:15Cheaper, Smarter Cellphones Coming to Emerging Markets
02/24/201417:20:37ADR Shares End Higher; HSBC Shares Active
02/24/201408:06:09WhatsApp CEO: Aiming for Voice Product in Second Quarter -- Update
02/24/201401:47:01NSN Selected By EE To Expand UK 4G Network
02/20/201408:00:03Nokia Mulls Takeover of Juniper Networks

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