Nike Unveils Collection to Celebrate Air Max Day, Highlighted by Release of Nike Air VaporMax
February 20 2017 - 10:00AM
Business Wire
Three years ago Nike launched Air Max Day, a response to global
fervor for one of the most beloved footwear platforms of all time.
Today, Nike begins a journey to this year’s Air Max Day, a
worldwide celebration of Air highlighted by the long-awaited
release of Nike Air VaporMax.
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Nike Air Max Day (Photo: Business
Wire)
Nike will celebrate Air Max Day on March 26 by marking the 30th
anniversary of the Air Max 1, the shoe that pushed footwear to
unprecedented heights with new cushioning style and performance
features. Throughout March, Nike will release a mix of retros,
remixes and innovations. This fresh line-up of Air, including the
highly anticipated Nike Air VaporMax, represents the latest chapter
of Nike’s longstanding commitment to serve athletes. The new
product delivers on what consumers want, by transforming the
athletic footwear landscape with the most powerful and resilient
underfoot platform yet.
“The Nike Air VaporMax is a tremendous example of what happens
when we harness the combined insights of our design collective.
When designers embrace the technology, and push its potential, we
have a boundless future. Just as the Air allows us to run forever,
it allows our imaginations to ponder near limitless permutations,”
said John Hoke, Vice President, Global Design for Nike.
Air has been an integral part of Nike since it was first
introduced in the 1979 Air Tailwind. In the decades since, it’s
drawn strong consumer devotion; a massive and passionate consumer
fan base that has driven design and depth of product. Nike Air has
disrupted the industry with color, materials and the Air platform
itself. For the first eight years it was hidden – felt rather than
seen. Then, in 1987, it became visible with Air Max. It soon
evolved, spreading from running to basketball to training and
tennis, all while becoming a coveted lifestyle product across the
globe. The line quickly endeared itself to consumers because of its
responsiveness to movement, its durability, and its groundbreaking
and beautiful design.
Through it all, Nike Air technology has driven the industry
forward, and continues to define what’s possible with underfoot
cushioning. With Nike Air VaporMax, athletes get closer to the
sensation of Air than ever, with layers removed between the foot
and the Air platform itself. This innovation and dedication has
created a product that consumers are passionate about, and demand
year after year – and the Nike Air Max delivers yet again.
This is the fullest celebration of Nike Air Max innovation ever.
The unveil includes eight releases, culminating with the Nike Air
VaporMax on March 26:
Women’s Nike Air Max Jewell (Retail: March
8)Nike Air Max 90 Ultra Flyknit (Retail: March 2)Nike Air Max 1
atmos ElephantNike Air Max 1 AnniversaryNike Air Max 1 Ultra 2.0
LENike Air Max LD-ZeroNike Air Max 1 MasterNike Air VaporMax
(Retail: March 26)
In 2016, by popular vote, consumers “voted back” the Nike Air
Max 1 atmos Elephant, which makes its return as part of the Air
product line-up. The Women’s Nike Air Max Jewell is the second-ever
women’s Air Max shoe. Nike Air Max 90 Ultra Flyknit delivers on
what consumers expect, and ask for: Flyknit, a high-performing,
breathable, supportive upper; and Air, responsive, agile, strong,
beautiful and light.
The unveil will be available at retailers globally. To learn
more, please visit the Nike+ SNKRS App.
About NIKE, Inc.
NIKE, Inc., (NYSE:NKE) based near Beaverton, Oregon, is the
world's leading designer, marketer and distributor of authentic
athletic footwear, apparel, equipment and accessories for a wide
variety of sports and fitness activities. Wholly owned NIKE, Inc.
subsidiaries include Converse Inc., which designs, markets and
distributes athletic lifestyle footwear, apparel and accessories;
and Hurley International LLC, which designs, markets and
distributes surf and youth lifestyle footwear, apparel and
accessories. For more information, Nike’s earnings releases and
other financial information are available at
http://investors.nike.com. Individuals can also visit
http://news.nike.com/ and follow @Nike.
For more information, including multi-media materials, please
visit: http://news.nike.com/
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