Nike Uses Power of Sport to Stand Up For Equality
February 12 2017 - 07:00AM
Business Wire
NIKE, Inc. (NYSE:NKE) today launched EQUALITY, a multifaceted
drive that raises Nike’s voice and uses the power of sport to stand
up for the value of equality. The effort is focused on encouraging
people to take the respect and fairness they see on the field and
translate it off the field. EQUALITY aims to inspire people to take
action in their communities, part of a long history of Nike using
its brand to speak out on causes important to its athletes and
employees.
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This message is supported by a new film – featuring LeBron
James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah
Muhammad, Gabby Douglas and Victor Cruz – that amplifies the voice
of athletes, using the power of sport to create conversation,
inspire people to act and press for lasting change in their
communities. The film, directed by Melina Matsoukas and entitled
“Equality,” also features a voiceover and appearance by actor
Michael B. Jordan and presents an evocative new performance by
Alicia Keys, singing Sam Cooke’s “A Change is Gonna Come.”
Nike’s employees and athletes believe that sport has the unique
power to unite people and inspire change – and they believe Nike’s
role is to be in the game, to never sit on the sideline.
EQUALITY follows the announcement of two new Nike partnerships,
with MENTOR and PeacePlayers International, to drive change within
communities. Nike is committed to supporting organizations
dedicated to diversity and inclusion through sport. Building on
this commitment, Nike will donate $5 million in 2017 to numerous
organizations to advance equality in communities across the U.S.
Consumers can show their support for EQUALITY by taking action in
their own backyard through programs such as MENTOR or
PeacePlayers.
Nike EQUALITY t-shirts, along with footwear from Nike’s annual
Black History Month collection, which has historically supported
organizations serving youth and their communities, are available to
purchase via nike.com and select retail locations. The EQUALITY
initiative will live at nike.com/equality, in social media and on
billboards and posters in cities around the U.S. and Canada, with
imagery that features portraits of athletes and cultural icons. In
addition, Nike will enable people to create their own EQUALITY
avatar or social media filters to express their support.
To learn more, go to Nike News (www.news.nike.com). For
information on MENTOR and PeacePlayers International, visit
www.mentoring.org:
http://www.mentoring.org/our-work/campaigns/equality/ and
www.peaceplayersintl.org:
https://www.peaceplayersintl.org/equality/.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned NIKE, Inc. subsidiaries include
Converse Inc., which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley
International LLC, which designs, markets and distributes surf and
youth lifestyle footwear, apparel and accessories. For more
information, Nike’s earnings releases and other financial
information are available at http://investors.nike.com. Individuals
can also visit http://news.nike.com/ and follow @Nike.
For more information, including multi-media materials, please
visit: http://news.nike.com/
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NIKE, Inc.Nike Media Relations,
212-367-4447Media.Relations@nike.com
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