NEW YORK, November 10, 2016 /PRNewswire/ --
According to Transparency Market Research, the global sports
merchandise market, which last year valued at $27.63 billion, will reach $48.17 billion by
2024, expanding at a Compound Annual Growth Rate of 6.4 percent
from 2016 to 2024. The global sports merchandise market is piercing
global emerging markets. This industry has driven improvements in
sports attire, accessories, and many other products.
NABUfit Global Inc. (OTC: NBFT), Nike Inc. (NYSE: NKE),
Hanesbrands Inc. (NYSE: HBI), Under Armour Inc. (NYSE: UA),
Lululemon Athletica Inc. (NASDAQ: LULU).
Global sports merchandises have experienced a continuous uptrend
of revenue growth in international markets. The evolving markets
such as China has been an
epicenter for millennials, whom excessively spend on sports
merchandises.
NABUfit Global Inc. (OTCQB: NBFT) develops innovative
training portals which enhances users' workouts by giving
professional guidance from international sports stars, qualified
trainers and health experts. NABU has extended its contract with
superstar footballer of Spanish team FC Barcelona, Neymar Jr. to
also include the Neymar Jr. Project Institute. This unique project
led to constructing an education center in São Paulo Brazil to benefit young individuals. The
purpose of this project is to deliver educational and sporting
related activities for under privileged children in the area.
Just today, NABUfit Global Inc. announced that, "British
athletics legend Mohamed Muktar Jama "Mo" Farah (Mo Farah) has joined the company as a key brand
ambassador where he will help position the NABUFIT brand globally
in a 3-year agreement. Mo Farah, who
has over 2 million social media followers on Facebook, Instagram
and Twitter, will contribute with mentoring workout videos to
motivate and inspire people to live a healthier and more active
life through NABUFIT's wellness platform and app."
"NABUFIT's agreement with the legendary British distance runner
Mo Farah represents its next Global
Brand Ambassador to be included in its online fitness platform.
Mo Farah is the most successful
British track athlete ever after winning the 5k/10k double at the
Olympic Games in London in 2012
and again at the Rio 2016 Olympic Games. That has also made him the
second ever athlete to defend the double in Olympic history.
Additionally, Mo Farah holds the
double in the athletics World Championships where he won the 5k/10k
double in 2013 and 2015. With a total of five European Athletics
Championship gold medals, Mo Farah
has written history yet again being the championships' most
successful individual athlete."
"We are very proud to welcome Mo
Farah to our team of international sports stars and
legends," says Brian Palm Svaneeng Mertz, CEO of NABUFIT. He has
shown an extraordinary commitment to his sport and his fans, and
that now includes providing unique content to the NABUFIT platform.
With his great values, positive attitude and endurance,
Mo Farah inspires millions of
people, which makes him a perfect match for NABUFIT."
Nike Inc. (NYSE: NKE) and three-time world player of the
year of soccer team Real Madrid, Cristiano
Ronaldo have extended their long-term sponsorship deal.
Since 2003, Ronaldo has been associated with Nike and wears its
Mercurial cleats. In a video released by Oregon-based apparel maker, Beaverton suggested it was a life-time deal,
though the agreement wasn't released. Ronaldo said in a statement
released by the company: "I have a great relationship with this
brand, I have great friends here in the company. We work as a
family, too. This is my brand."
Hanesbrands Inc. (NYSE: HBI) is
launching FreshIQ Advanced Odor Protection Technology through
its line of men's underclothing, socks, shirts and fleece products.
Hanes FreshIQ underwear and socks, which offer antimicrobial
protection, for men are accessible at major retailers and straight
to consumers through the main website and stores. Additional
products will be introduced through fall of next year. Marketing
support, including a campaign to "End the Smellfie," launched late
October with national television commercials and coordinated
digital advertising.
Under Armour Inc. (NYSE: UA) and NBA MVP Stephen
Curry kick off a new season, introducing his new sneakers
to celebrate the start of the basketball season. Under
Armour unveils a new campaign that raises Curry and the
latest addition to his footwear collection, the Curry 3. The new
spot, created in collaboration with the Droga5 agency, tells the
story of a reborn Curry, proud of his accomplishments, but coming
off last year's disappointment, eager and motivated to write the
next chapter in basketball history, as reported by Under
Armour.
Lululemon Athletica Inc. (NASDAQ: LULU) has released the
Reflective Splatter, its first capsule collection. The company
released new reflective tanks, sports bras, tights and shorts.
Pascale Gueracague, Lululemon's director of future textiles, said
"the higher price point is due to the high-tech and experimental
technique used to create the new reflective print: a
double-printing process that includes a base layer of print with a
second, superimposed reflective layer on top. This was used to
create a less graphic and more glitter effect."
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