Nike Announces the Nike Ease Challenge to Ignite Footwear Design Innovation for Athletes of All Abilities
October 28 2016 - 9:00AM
Business Wire
Today, Nike (NYSE:NKE) announced the Nike Ease Challenge, which
invites designers, engineers, makers and innovators to advance and
reinvent footwear design for athletes of all abilities. The $50,000
challenge continues Nike’s leadership in driving footwear
innovations that help all athletes to live more active and
independent lives.
Nike’s mission is to bring inspiration and innovation to every
athlete* (*If you have a body you are an athlete). The Nike Ease
Challenge embodies that mission by calling on a broader community
of innovators who share Nike’s commitment to elevate athletes at
all levels – from the elite to the everyday. The challenge is
intended to build upon the advancements of Nike’s array of
innovative designs – such as Nike HyperAdapt 1.0, Nike FLYEASE,
Nike Air Rift, Nike Sock Dart and more – that help people more
easily put on, secure and take off their shoes.
“Nike is driven by a competitive spirit that drives us to do the
seemingly impossible for our athletes,” said Mark Parker, Chairman,
President and CEO of NIKE, Inc. “Today, we are working with others
who share our passion for removing barriers through breakthrough
innovation. I can’t wait to see what powerful ideas come out of
this challenge.”
The Nike Ease Challenge is officially open today, with a
submission deadline of December 15, 2016. Three finalists will be
selected at the end of March 2017 and invited to Nike World
Headquarters in Beaverton, Oregon. Finalists will present their
designs to a panel of Nike leaders and athletes, with a winner
selected in April 2017.
To apply or for additional details, go to
www.NikeEaseChallenge.com. To learn more about Nike’s and its
design innovations that redefine the traditional method of putting
on and lacing up a shoe, visit Nike News.
About NIKE, Inc. NIKE, Inc., based near Beaverton,
Oregon, is the world’s leading designer, marketer and distributor
of authentic athletic footwear, apparel, equipment and accessories
for a wide variety of sports and fitness activities. Wholly owned
NIKE, Inc. subsidiaries include Converse Inc., which designs,
markets and distributes athletic lifestyle footwear, apparel and
accessories; and Hurley International LLC, which designs, markets
and distributes surf and youth lifestyle footwear, apparel and
accessories. For more information, Nike’s earnings releases and
other financial information are available at
http://investors.nike.com. Individuals can also visit
http://news.nike.com/ and follow @Nike.
For more information, including multi-media materials, please
visit: http://news.nike.com/
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NIKE, Inc.Media Relations, 212-367-4447
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