NIKE Unveils “Unlimited Youth” Film Celebrating Athletes Who Push Beyond Their Limits to Embody an Unlimited Mindset
August 15 2016 - 01:27PM
Business Wire
At 86, “Iron Nun” shows that a positive
attitude is the key to success
NIKE, Inc. (NYSE:NKE) today unveiled a new film that captures
how an unlimited mindset can be the key to breaking through limits,
while staying forever young.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160815005985/en/
"Unlimited Youth," the latest installment
in Nike's "Just Do It -- Unlimited Campaign," features Sister
Madonna Buder. (Photo: Business Wire)
“Unlimited Youth” celebrates an
extraordinary athlete, Sister Madonna Buder, and her determination
to defy conventional conceptions of age. It is the latest
installment in Nike’s “Just Do It – Nike Unlimited Campaign,” which
hails both the everyday athlete and the champion athletes who
regularly push beyond the unimaginable.
Sister Madonna Buder didn’t start running until age 48, but that
first led to many more. Running eventually evolved into swimming
and biking and her first IRONMAN® triathlon at age 55. Now 86 years
old, with more than 370 triathlons under her belt, 45 of those at
IRONMAN distances, Sister Madonna is still going strong. Her steely
resolve has earned her the nickname the “Iron Nun.” Along the way
she’s had some setbacks — missing a race finish by a matter of
seconds, multiple broken bones, wetsuit issues — but, she
proclaims, “The only failure is not to try, because your effort in
itself is a success.”
“Our ‘Just Do It – Nike Unlimited Campaign’ is breaking new
ground and connecting with consumers by celebrating the everyday
athletes and champion athletes who push their limits daily,” said
Greg Hoffman, Nike Chief Marketing Officer. “Sister Madonna Buder
is yet another amazing example of what can be achieved when we
realize that limits are only as big as we make them. We hope her
story connects and inspires others to reach past their limits to
realize their own unlimited potential.”
“Unlimited Youth” follows “Unlimited Future,” “Unlimited You,”
“Unlimited Courage” and “Unlimited Together” as part of a campaign
that has already struck a chord with millions of consumers around
the world, amassing over 275 million global views across multiple
platforms to date.
The company also profiles a number of its premier athletes
including Gabby Douglas, Simone Biles, Ashton Eaton and Allyson
Felix, here, detailing in-depth the resolve that victory
requires. The films are just one component of Nike’s global
campaign celebrating athletes around the world across an amazing
year of sport. Consumer activations are taking place in Los
Angeles, London, New York, Paris, Rio, São Paulo, Shanghai and
Tokyo, with the Nike Unlimited Cross-Category footwear collection
available at retail across the globe.
About NIKE, Inc. NIKE, Inc., based near Beaverton,
Oregon, is the world's leading designer, marketer and distributor
of authentic athletic footwear, apparel, equipment and accessories
for a wide variety of sports and fitness activities. Wholly owned
NIKE, Inc. subsidiaries include Converse Inc., which designs,
markets and distributes athletic lifestyle footwear, apparel and
accessories; and Hurley International LLC, which designs, markets
and distributes surf and youth lifestyle footwear, apparel and
accessories. For more information, Nike’s earnings releases and
other financial information are available at
http://investors.nike.com. Individuals can also visit
http://news.nike.com/ and follow @Nike.
For more information, including multi-media materials, please
visit: http://news.nike.com/
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NIKE, Inc.Media Relations212-367-4447
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