Nike Debuts Unlimited Courage - The First of Three Upcoming Films That Celebrate Everyday Athletes as Part of Its Global Nike...
August 08 2016 - 4:57PM
Business Wire
Unlimited Courage captures one extraordinary
athlete’s mindset to break through his limits
NIKE, Inc. (NYSE:NKE) announced today its next film that aims to
celebrate a summer of sport and encourage athletes everywhere to
embrace their unlimited mindset.
“Unlimited Courage” celebrates an extraordinary athlete, Chris
Mosier, and his unlimited determination and spirit to become the
first openly trans athlete to earn a spot on a U.S. National Team.
It is the latest installment in Nike’s “Nike Unlimited Campaign,”
which hails both the everyday athlete and the champion athletes who
regularly push beyond the unimaginable.
Chris Mosier’s story is one of staunch determination, inevitable
struggles, and hard-won triumphs to showcase his full potential and
compete at the highest level of his sport. At the age of four years
old, Mosier became aware that his gender identity (male) and
biological sex (female) didn’t align. Competing in female
athletics, he didn’t feel as though he was competing as his
authentic self. This has propelled Mosier on his journey to
represent his country at the highest level in the Duathlon; “Being
the first trans man on a U.S. men’s National Team was a dream come
true for me,” said Mosier. “Everything that I’ve done in the last
five, six years since I started to transition, has been with a
“Just Do It” mindset. I didn’t know if I would be competitive
against men; I just did it. Every success that I’ve had since then
has shown me that anything is really possible.”
“Unlimited Courage” follows “Unlimited Future ” and
“Unlimited You," as part of a campaign
that has already struck a chord with millions of consumers around
the world, amassing over 260 million global views across multiple
platforms to date. “Unlimited Future” quickly became Nike’s most
retweeted film, and most liked film ever on Twitter.
“We are connecting with consumers and narrowing the distance
between elite athletes and everyday athletes,” explained Nike’s
Chief Marketing Officer, Greg Hoffman. “We want to inspire athletes
everywhere to dream bigger, break their own barriers and be the
best they can be.”
In what will be an unrelenting 2016 of unlimited sport, the
campaign will see a series of upcoming spots showcasing
extraordinary athlete journeys and highlighting some of sports’
most iconic athletes. The films are just one component of Nike’s
global campaign celebrating athletes around the world across an
amazing year of sport. “Unlimited” consumer activations are taking
place in Los Angeles, London, New York, Paris, Rio, Sao Paolo,
Shanghai and Tokyo, with Nike’s Unlimited Cross-Category footwear
collection available at retail across the globe.
About NIKE, Inc. NIKE, Inc., based near Beaverton,
Oregon, is the world's leading designer, marketer and distributor
of authentic athletic footwear, apparel, equipment and accessories
for a wide variety of sports and fitness activities. Wholly owned
NIKE, Inc. subsidiaries include Converse Inc., which designs,
markets and distributes athletic lifestyle footwear, apparel and
accessories; and Hurley International LLC, which designs, markets
and distributes surf and youth lifestyle footwear, apparel and
accessories. For more information, Nike’s earnings releases and
other financial information are available at
http://investors.nike.com. Individuals can also visit
http://news.nike.com/ and follow @Nike.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160808006267/en/
NIKE, Inc.New York Media Relations212-367-4447
Nike (NYSE:NKE)
Historical Stock Chart
From Mar 2024 to Apr 2024
Nike (NYSE:NKE)
Historical Stock Chart
From Apr 2023 to Apr 2024