Nike Focuses Golf Innovation on Footwear and Apparel
August 03 2016 - 05:00PM
Business Wire
Transitions out of equipment
NIKE, Inc. (NYSE:NKE) announced today that it will accelerate
innovation in its Golf footwear and apparel business and will
partner with more of the world’s best golfers. With this new focus,
Nike Golf will transition out of equipment - including clubs, balls
and bags.
“We’re committed to being the undisputed leader in golf footwear
and apparel,” said Trevor Edwards, President, Nike Brand. “We
will achieve this by investing in performance innovation for
athletes and delivering sustainable profitable growth for Nike
Golf.”
“Athletes like Tiger, Rory and Michelle drive tremendous energy
for the game and inspire consumers worldwide,” said Daric Ashford,
President of Nike Golf. “Over the past year the MM Fly Blade Polo,
the Flyknit Chukka and Air Zoom 90 have all connected strongly with
golfers. We’ll continue to ignite excitement with our athletes and
deliver the best of Nike for the game.”
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned NIKE, Inc. subsidiaries include
Converse Inc., which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley
International LLC, which designs, markets and distributes surf and
youth lifestyle footwear, apparel and accessories. For more
information, Nike’s earnings releases and other financial
information are available at http://investors.nike.com. Individuals
can also visit http://news.nike.com/ and follow @Nike.
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version on businesswire.com: http://www.businesswire.com/news/home/20160803006594/en/
NIKE, Inc.Media Contact:Kate
Meyerskate.meyers@nike.com503-532-1402orInvestor
Contact:Nitesh SharanNitesh.Sharan@nike.com503-532-2828
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