By Ezequiel Minaya 

Nike Inc. on Thursday said it is reshuffling its executive ranks, with several high-ranking officials shifting posts.

"As we move forward to deliver our long-term goals, the leadership changes we are announcing today will help us to continue to drive growth around the world," said Mark Parker, CEO of the sporting goods, sportswear and footwear giant.

Among changes, Michael Spillane, vice president of footwear, will become president of product and merchandising, succeeding Jeanne Jackson, who will advise Mr. Parker on future strategy. Mr. Spillane, a nine-year veteran of Nike, was previously vice president for Greater China and formerly was CEO of Converse.

Elliott Hill, currently president of geographies and sales, is slated to become president of geographies and integrated marketplace, overseeing both the wholesale and direct-to-consumer businesses.

Heidi O'Neill is slated to take over as president of the direct to consumer segment, as the current head, Christiana Shi, plans to retire in September. Ms. O'Neill was previously vice president of Nike stores.

Davide Grasso, chief marketing officer, will move over to Converse as CEO. Greg Hoffman, vice president of global brand creative and experience, will shift over to the chief marketing post. The current head of Converse, Jim Calhoun, plans to leave the company to pursue other interests after the transition.

The moves come as rival Under Armour reported a 30% jump in revenue to $1.05 billion for its most recent quarter, signaling the Baltimore-based sportswear maker continues to grow as a rival. Under Armour's Curry brand sneaker, which is priced at $130, has been selling faster than some higher-priced Nike offerings, such as the $160 signature shoe for LeBron James, according to analysts.

Last month, Nike, the world's largest sportswear maker, said its revenue rose 7.7% to $8.03 billion for the quarter ended Feb. 29, slightly below analyst expectations of $8.2 billion.

Nike has outperformed most apparel makers as it has expanded its e-commerce offerings and logged strong sales gains in China.

Write to Ezequiel Minaya at ezequiel.minaya@wsj.com

 

(END) Dow Jones Newswires

April 21, 2016 19:47 ET (23:47 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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