NIKE, Inc. Accelerates Digital Strategy; Names Adam Sussman as Chief Digital Officer
February 09 2016 - 6:00PM
Business Wire
Today, NIKE, Inc. (NYSE:NKE), the world’s leader in sports
performance and innovation, announced an acceleration of its
digital strategy, as it continues to define what’s possible in
serving consumers’ complete athletic experience. As part of this
move, Adam Sussman will become Nike’s first Chief Digital Officer,
reporting to Trevor Edwards, President, Nike Brand.
By continuing to serve athletes deeper, better and more
completely, Nike remains on path to meet its goal of reaching $50
billion in revenue by the end of FY20. As a growth company, Nike
views digital as a vital accelerator, not just in connecting
athletes with knowledge and services, but in everything it does.
From amplifying how it gives consumers access to the Nike Brand in
new and innovative ways to manufacturing and delivering the
products and experiences athletes need to achieve their potential,
Nike continues to drive the future of sport.
“Digital offers a fundamental transformation of our business, as
we create an industry-leading digital ecosystem that flows through
all that we do,” Edwards said. “This is the leadership to which
Nike is accustomed. Today’s announcement is a continuation of the
Nike promise to develop deep and lasting relationships with
consumers, to offer the best athletic service, period.”
In his new role, Sussman will lead the team responsible for the
development of industry-leading digital products and services
across Nike.com, Nike+ and Brand Digital platforms. Sussman’s team
will also drive Nike’s consumer engagement, while accelerating the
collective power of all of Nike’s digital products and services for
consumers.
“Adam’s wealth of experience in digital, consumer technology and
strategy leadership makes him the perfect person to tackle
tomorrow’s challenges today,” Edwards said. “Adam is just as
passionate about solving a problem for one athlete as he is
introducing that innovation to a global community. 2016 promises to
be a big year for the world of Nike digital, and this is just the
beginning.”
Prior to joining Nike, Sussman held multiple positions in the
interactive gaming and entertainment industries, including EA
Mobile and Disney Interactive, where he gained deep expertise in
general management, marketing, strategic planning and digital
product commercialization.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned NIKE, Inc. subsidiary brands
include Converse, which designs, distributes and licenses casual
sneakers, apparel and accessories; and Hurley, which designs and
distributes a line of action sports and youth lifestyle apparel and
accessories. For more information, NIKE’s earnings releases
and other financial information are available
at http://investors.nike.com. Individuals can also
visit http://news.nike.com/ and follow @Nike.
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NIKE, Inc.Investor Contact:Kelley
Hall, 503-532-3793orMedia
Contact:Kellie Leonard, 503-671-6171
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