WESTON, Mass., June 10, 2015 /PRNewswire/ -- Monster (NYSE:
MWW), a global leader in connecting people to jobs, and Brandwatch,
the leading social intelligence company, today announced the
results of a year-long social media study of more than 1.1 million
tweets in the United States
analyzing exactly who, what, when, where and why people take to
Twitter to discuss how they feel about their jobs.
Experience the interactive Multimedia News Release here
http://www.multivu.com/players/English/7470451-monster-brandwatch-social-media-study
"It's certainly not just the weather nor differences in
temperament that drove the disparity between people in the east
hating their jobs and people in the west loving them," said
Joanie Courtney, Senior Vice
President, Global Market Insights at Monster. "Job satisfaction is
an often fluid, temporary sensation, and social channels deliver
people the opportunity to express those sentiments with greater
ease than ever before. The results indicate an opportunity for
companies to focus on embracing existing talent to move the
'love-hate needle,' as well as those Tweeting to translate their
skills for new opportunities to find something better."
Location definitely matters when it comes to job satisfaction in
the US. Eight out of the top 10 states where people tweet about
loving their job at a higher ratio to hating their job are in the
Western half of the country:
- Hawaii
- Utah
- Oregon
- California
- Washington
- Minnesota
- Nevada
- Maine
- Arkansas
- Idaho
The top 10 states in which people on Twitter have a higher ratio
of discussing hating their job vs loving their job are all
exclusively in the Eastern half of the US, with approximately half
of those job hating states in the Northeast region:
- Florida
- West Virginia
- Delaware
- Virginia
- Ohio
- New Jersey
- Pennsylvania
- Rhode Island
- Louisiana
- Maryland
During this study, conducted March 2014-March 2015, Monster and
Brandwatch also analyzed the days and months that showed the most
conversations regarding job sentiment. In July, after the halfway
point of the calendar year and when many people begin their summer
vacation, positive Twitter conversations about loving jobs dips and
steadily declines until another sharp drop in October, a time often
seen as a crunch period for companies ramping up hiring for holiday
sales or end-of-year deadlines. Once past the New Year, a more
positive attitude returns and slowly makes its way to a peak in
March. Interestingly conversations about hating their jobs also
peak around this time.
"The ease and ability for people to publicly post their opinions
via Twitter – from their latest meal to what's happening on their
subway ride – shows that everyone has a point of view. According to
our analysis, sentiment toward jobs is no exception," said
Nate Walton, Director of Analytics,
Brandwatch. "Although, this analysis revealed conversations about
people loving their jobs dropping over the weekend, when it came to
conversations around hating their job, there were no boundaries. We
learned that if people hate their job enough to talk about it on
social media, they hate it no matter the day of the week. An
interesting finding from this study identifies that workers in
certain industries are more prudent when posting about their jobs –
with tech and IT employees avoiding much public Twitter chatter
about hating their job."
Over the course of the 12-month period, Monster and Brandwatch
analyzed more than 1.1 million tweets in the United States using Brandwatch Analytics,
searching for conversations that included languages and phrases
indicating loving, or hating, their jobs. In-depth analysis within
the study also utilized Monster data on the top skills and job
titles in the US. For the full report, including details on the top
jobs and job skills in each state, gender demographics of loving vs
hating US jobs, and more, visit:
www.monster.com/about/love-hate-job.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW) is a global leader in
connecting people to jobs, wherever they are. For more than 20
years, Monster has helped people improve their lives with better
jobs, and employers find the best talent. Today, the company offers
services in more than 40 countries, providing some of the
broadest, most sophisticated job seeking, career management,
recruitment and talent management capabilities. Monster continues
its pioneering work of transforming the recruiting industry with
advanced technology using intelligent digital, social and mobile
solutions, including our flagship website monster.com®
and a vast array of products and services. For more information
visit monster.com/about.
About Brandwatch
Brandwatch is the world's leading social intelligence company.
Its social media listening and analytics technology platform
gathers millions of online conversations every day and provides
users with the tools to analyze them, empowering brands and
agencies to make smarter, data-driven business decisions.
Acquiring social influencer analytics firm PeerIndex in
December 2014, Brandwatch continues
on its aggressive business trajectory following on its most recent
round of venture funding to the tune of $22
million. The Brandwatch platform, ranked highest in customer
satisfaction by G2Crowd in the Spring 2015 social media monitoring
report, is used by over 1000 brands and agencies, including Cisco,
Whole Foods, Whirlpool, British Airways, Sony Music, Papa John's,
and Dell.
Brandwatch. Now You Know.
www.brandwatch.com | @Brandwatch | press office | contact
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SOURCE Monster Worldwide, Inc.