By Donna Kardos Yesalavich

NEW YORK (MarketWatch) -- U.S. blue chip stocks edged up Friday while the Standard & Poor's 500 index fell slightly in a quiet end to a strong October as investors bided their time before next week's Federal Reserve meeting and midterm elections.

The Dow Jones Industrial Average(DJI) closed up 4.54 points, or 0.04%, to 11118.49.

Microsoft (MSFT) was among the Dow's best performers with a 1.5% rise. The software giant's fiscal first-quarter profit climbed 51%, benefiting from a continued strong response to the Windows 7 operating system and Office 2010. Microsoft is also the Dow's best performer this month, up 9.1% over the period.Read about Microsoft's results.

Chevron and Merck helped limit the Dow's gain. Chevron (CVX) fell 2.2% after the oil major's third-quarter earnings and revenue missed analysts' expectations. Merck (MRK) dropped 1.7% as the company's earnings excluding items topped Wall Street estimates, but revenue fell short of forecasts.

The technology-heavy Nasdaq Composite (RIXF) rose 0.04% to 2507.41. The Standard & Poor's 500-stock index (SPX) was nearly unchanged at 1,183.26. The health-care sector slumped as Merck weighed.

Monthly returns

Friday, which marks the 81st anniversary of the Crash of 1929 known as "Black Tuesday," was the final trading day of what has been a strong October for stocks. The Dow climbed 3.06% during the month and the S&P 500 rose 3.69% for October, the Dow's best October since 2006 and the S&P 500's best October since 2003.

This month's climb has come on growing expectations that next week the Federal Reserve will announce more stimulus and midterm elections will lead to a Republican takeover of the House.

"We've got a huge week next week," said Jim Paulsen, chief investment strategist at Wells Capital Management. "Today's market may just be the perfect reflection of that quandary -- how big a position do you want to take leading into that?"

Data released Friday showed the economy expanded in the third quarter at a slightly faster pace compared to the previous quarter, but growth remains too weak to cut unemployment any time soon. Gross domestic product, the value of all goods and services produced, rose at an annual rate of 2.0% after climbing 1.7% in the second quarter. Economists had expected 2.1% growth.

The data showed inflation remains very soft. The Fed's preferred gauge, the price index for personal consumption expenditures excluding volatile food and energy items, rose an annualized 0.8% in the third quarter, below the second quarter's 1% increase.

The GDP report "means we're not growing fast enough to make a dent in the unemployment rate," said Jeff Applegate, chief investment officer at Morgan Stanley Smith Barney. He said that only adds to the case for the Fed to unveil a quantitative easing program next week.

Other economic figures released Friday were mixed. Consumer-sentiment data from Reuters/University of Michigan showed the consumer mood darkened at the end of October, while the Chicago Business Barometer, formerly known as Chicago PMI, edged up from September and topped expectations.

The dollar weakened slightly, with the U.S. Dollar Index (DXY) , which tracks the U.S. currency against a basket of six others, off 0.2%. Meanwhile, Treasurys edged higher, pushing the yield on the 10-year note (UST10Y) down to 2.62%. Crude-oil futures fell while gold futures were flat.

Among stocks in focus, Genworth Financial (GNW) tumbled 9.9%. The life insurer's operating earnings unexpectedly dropped as stronger international operations couldn't offset weakness in life and mortgage insurance. S&P Equity Research cut its target price on Genworth's shares following the report.

Adding to the downward pressure on the insurer's shares, hedge-fund manager Steve Eisman said on Genworth's third-quarter conference call that the company isn't meeting its cost of capital in any of its businesses. He suggested Genworth consider shutting down some businesses and use the money saved to buy back shares.

Monster Worldwide (MWW) shares soared 26%. The employment website operator struck an optimistic tone as it reported stronger-than-forecast bookings in its third quarter, leading the company to narrow its loss projection for the year. The third quarter was the first since early 2008 that Monster has seen revenue, bookings and deferred revenue all grow year-over-year.

 
 
Monster Worldwide, Inc. (NYSE:MWW)
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