By Michael Calia 

Altria Group Inc. posted higher revenue in the most recent quarter as higher prices offset a decline in cigarette volume.

The company's earnings matched analysts' projections, while its top line exceeded them.

Altria also said its operating chief, Dave Beran, would retire March 1 after nearly four decades with the company. Finance chief Howard Willard will take over for Mr. Beran, while strategy and business development executive William Gifford will become the new CFO, the company said.

The tobacco industry has been plagued by a decline in demand as consumers opt to avoid smoking altogether or use smokeless e-cigarettes, prompting cigarette makers to seek deals and boost prices.

Altria, like the market and the rest of the cigarette industry, is waiting to see how a large, complicated $25 billion deal to merge Reynolds American Inc. and Lorillard Inc . plays out. Reynolds American and Lorillard shareholders blessed the deal Wednesday, but it still needs regulatory approval.

The combined company would have three of the top four cigarette brands in the U.S., and its market share would grow to 34% from 24%. Altria, meanwhile, has the industry's top brand, Marlboro. In the fourth quarter, Altria said it had a 50.9% retail share of the cigarette market.

Altria said its total cigarette volume fell 1.7% in the most recent quarter, and the Marlboro brand posted a 1.9% decrease.

The company's discount brands's volume rose 5.2%, and premium brands other than Marlboro declined 7.5%.

Smokeable products' revenue, which excludes excise taxes, rose 3.3% to $3.91 billion.

Overall, Altria posted a profit of $1.24 billion, or 63 cents a share, versus $488 million, or 24 cents a share, in the prior-year period. The prior-year quarter included a $1.08 billion loss on debt extinguishment.

Excluding certain items, per-share items were 66 cents.

Total revenue, excluding excise taxes, rose 4.7% to $4.61 billion.

Analysts had projected per-share earnings of 66 cents and revenue of $4.54 billion, according to Thomson Reuters.

Shipment volumes for the company's smokeless products, including chewing tobacco and e-cigarettes, rose 1%. The unit's revenue grew 4.1% to $428 million, excluding excise taxes.

Write to Michael Calia at michael.calia@wsj.com

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