- Attendees will get a glimpse into the future at Magna's booth
through Microsoft's mixed reality HoloLens
- ADAS simulator provides real-life autonomous driving
situations
- Investing in technologies that make the driver experience safer
and smarter
AURORA, ON, Dec. 14, 2016 /PRNewswire/ - Magna
International Inc., a leader in bringing innovative ideas to the
automotive industry, will demonstrate its future mobility
capabilities during CES 2017 with a HoloLens mixed-reality
experience and ADAS simulator.
Future mobility will continue to be a key topic at CES, and
Magna has created a unique experience for attendees. At the Magna
booth #5936, North Hall LVCC, attendees will use Microsoft's
HoloLens mixed-reality technology to personally experience the car
of the future. The self-contained, holographic computer allows
attendees to experience unique future vehicle technology
including:
- Cameras, sensors, LiDAR, and radar systems that enable
autonomous driving
- Seat sensors that provide continuous feedback to the
driver
- Active aerodynamic fuel efficiency technology
- Various powertrain architectures from multiple hybrid variants
to full electrification
In addition, the company will showcase its latest ADAS
innovations and how they are helping automakers reach various
autonomous driving levels today and for the future.
"We pride ourselves in pushing the boundaries of technology and
innovation. We do this by identifying the forces impacting
mobility and creating solutions that support the shift in the
automotive landscape," said Swamy
Kotagiri, Chief Technology Officer, Magna International. "We are excited to be at
CES 2017 to showcase our capabilities and commitment to investing
in new ideas that make the driver experience safer and
smarter."
Magna's booth at CES is located at Magna booth #5936, North Hall
LVCC, from Jan. 5-8, 2017. For more
information on Magna and its capabilities please visit
www.magna.com.
TAGS
CES, innovation, virtual reality, mobility, car of the future,
mixed reality, ADAS
ABOUT MAGNA
We are a leading global automotive supplier with 312 manufacturing
operations and 98 product development, engineering and sales
centres in 29 countries. We have over 155,000 employees focused on
delivering superior value to our customers through innovative
products and processes, and World Class Manufacturing. We have
complete vehicle engineering and contract manufacturing expertise,
as well as product capabilities which include body, chassis,
exterior, seating, powertrain, electronic, active driver
assistance, vision, closure and roof systems. Our common shares
trade on the Toronto Stock Exchange (MG) and the New York Stock
Exchange (MGA). For further information about Magna, visit our
website at www.magna.com.
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SOURCE Magna International Inc.