Seat designs confirmed by Magna's study
of consumer lifestyles, wants and needs
TROY, MI, Oct. 26, 2016 /CNW/ - Magna International
Inc. continues to transform automotive seating with its latest
innovations: the Pitch Slide and Tip Slide 2nd Row EZ
Entry vehicle seats. Both smart solutions are designed to address
the seating needs of today's SUV owner with easier accessibility
and greater space flexibility.
(Photo: http://photos.prnewswire.com/prnh/20161026/432830)
The Pitch Slide seat is specifically engineered for the
2nd row passenger side of the vehicle, while Tip Slide
is made for the 2nd row driver's side. The seats
have been introduced on 2017 model-year vehicles, with Pitch Slide
recently making its market debut with GMC.
Using Magna's innovative mechanisms, i-DiSC 4™ recliners
and META™ tracks, the seats release and move forward to maximize
the opening for passengers to enter and exit the vehicle's
3rd row of seats. The Pitch Slide seat features an
increased range of motion to create a wider opening, and also
functions without having to remove an installed child or infant
seat – key attributes to locate on the passenger- or curb-side of
the vehicle based on typical consumer use.
"Over time, consumer needs have evolved. People's lives are
busier than ever, and their vehicle seating needs often change
throughout their day, from carrying cargo to shuttling passengers,"
said Dino Nardicchio, Global Vice
President, Research and Development, Magna Seating. "Magna
has developed these flexible seating options to go beyond 'one size
fits all' with more functionality and easier adaptability to
address lifestyle needs and give more customized control to
individuals."
The consumer pain points addressed by these seating solutions
have been validated by Magna through a global ethnography study to
discover consumer insights and problems related to the seats in our
cars and trucks. The study identified a number of factors that
influence consumer wants and needs, including how people use their
vehicles and various forces of change in their lives and in the
marketplace. Magna is using the study to guide current and future
seating innovations.
About Magna
We are a leading global automotive
supplier with 309 manufacturing operations and 99 product
development, engineering and sales centres in 29 countries. We have
over 152,000 employees focused on delivering superior value to our
customers through innovative products and processes, and World
Class Manufacturing. We have complete vehicle engineering and
contract manufacturing expertise, as well as product capabilities
which include body, chassis, exterior, seating, powertrain,
electronic, active driver assistance, vision, closure and roof
systems. Our common shares trade on the Toronto Stock
Exchange (MG) and the New York Stock Exchange (MGA). For further
information about Magna, visit our website at www.magna.com.
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SOURCE Magna International Inc.