MetLife’s India JV Launches First Ever On-Demand Virtual Reality Customer Service Platform
December 19 2016 - 4:00AM
Business Wire
MetLife, Inc. (NYSE: MET) announced that, PNB MetLife, its JV
partnership in India, has launched “conVRse”, a first-of-its-kind
on-demand virtual reality (VR) customer service platform. The
launch event, held at PNB MetLife regional office in Hyderabad,
India, was inaugurated by Shri T. S. Vijayan, Chairman, Insurance
Regulatory Development Authority of India (“IRDAI”) with Shri
Nilesh Sathe, Member Life, IRDAI also in attendance.
Commenting at the launch event, Mr. Tarun Chugh, Managing
Director, and Chief Executive Officer, PNB MetLife said: “Our
ongoing investment in technology underscores our philosophy to
support continuous innovation and customer centricity. We are
delighted to bring this ground breaking technology to our customers
and revolutionize the concept of customer service for the 21st
century.” Mr. Chugh further added: “The next phase of innovation
for the life insurance industry is dawning, and we are proud to be
leading from the front. I would like to thank the IRDAI for their
support and guidance on bringing this innovative solution to our
customers in India.”
The conVRse technology, developed and built in collaboration
with LumenLab, MetLife’s Singapore-based innovation center and PNB
MetLife, aims to provide a differentiated, immersive and a
personalized experience to the customer through the VR headset.
While wearing the VR headset, customers enter a 3D simulated
environment where they interact with a life insurance expert in the
form of an avatar, named “Khushi”.
“What I like about virtual reality is that it allows the
customer to be the protagonist in their own financial journey.”
said Zia Zaman, LumenLab CEO and Chief Innovation Officer of
MetLife Asia. “We are delighted to launch this technology first in
India. Our customers will have the unique opportunity to experience
VR for the first time, to solve real-world servicing issues.”
conVRse marks the first time virtual reality technology has been
adopted by the insurance industry in India. Through a unique
on-demand virtual reality environment, customers are able to
connect directly with “Khushi”, a customer service expert and
receive a personalized service using virtual aids to address any
questions or policy servicing requirements they have.
The launch event marks the first phase of the roll out plan for
the VR technology in India. During this phase, conVRse will be made
available at 15 branches in 10 cities across India. These cities
include: Delhi, Mumbai, Hyderabad, Bengaluru, Kolkata, Jammu,
Chandigarh, Lucknow, Ahmedabad and Pune.
In the second phase, PNB MetLife aims to equip the insurance
sales team with VR devices so that our customers can go on a
journey using the VR headsets to raise their general insurance
awareness and better understand our products. They are also
exploring conVRse zones at bank partner ATMs.
The launch event in India will be live telecast on the PNB
MetLife facebook page from 3:00 pm (IST). Interested parties can
view the telecast at the following link:
https://www.facebook.com/PNBMetLife
About PNB MetLife India Insurance Company
Limited
PNB MetLife India Insurance Company Limited (PNB MetLife) has as
its shareholders MetLife International Holdings LLC. (MIHL), Punjab
National Bank Limited (PNB), Jammu & Kashmir Bank Limited
(JKB), M. Pallonji and Company Private Limited and other private
investors, with MIHL and PNB being the majority shareholders.
About MetLife
MetLife, Inc. (NYSE: MET), through its subsidiaries and
affiliates ("MetLife"), is one of the largest life insurance
companies in the world. Founded in 1868, MetLife is a global
provider of life insurance, annuities, employee benefits and asset
management. Serving approximately 100 million customers, MetLife
has operations in nearly 50 countries and holds leading market
positions in the United States, Japan, Latin America, Asia, Europe
and the Middle East. For more information, visit
www.metlife.com.
About LumenLab
As MetLife's pioneers for disruptive innovation, LumenLab is
charging ahead to create new businesses in health, wealth and
retirement. Lumen, a measure of light, symbolises our commitment to
illuminating a new path for solving the problems that the people of
Asia face today. Through our focus on building new products and
services grounded in technology and data, we aim to help people
achieve richer and more fulfilling lives. For more information,
visit www.lumenlab.sg.
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version on businesswire.com: http://www.businesswire.com/news/home/20161219005365/en/
MetLife, Inc.Ashia Razzaq, +852-2277-4172Head of Business
Communications, Asiaashia.razzaq@metlife.com
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