MET MetLife Inc

Company wins awards for Innovation in Brand, Product, and use of Technology in Customer Service

MetLife, Inc. (NYSE: MET) a leading global provider of insurance, annuities and employee benefit programs, announced that it has been recognized with awards for innovation in three categories at the 2016 Asia-Pacific Stevie® Awards including:

Category     Award     Country/Region/Product Award for the Innovative Use of Technology in Customer Service - Financial Services Industries     Silver Stevie® Winner     MetLife Asia – Advanced Data Analytics (ADA) Program Award for Innovation in Consumer Products & Services     Silver Stevie® Winner     MetLife Korea – GoldenCare Award for Innovation in Brand Development     Silver Stevie® Winner     MetLife Hong Kong – “Pursue More From Life” Campaign

Ralph Brunner, Chief Marketing Officer, MetLife Asia said: “MetLife is delighted that the Stevie® Awards has recognized our industry-leading use of data technology and product innovation as we deliver on our commitment to enhance the experience of customers across Asia.”

Related to the Award for the Innovative Use of Technology in Customer Service, MetLife Asia established its Center of Excellence for Data Analytics (COEDA) in 2014 to transform big data into customer insights, deliver a more holistic customer experience, and drive improvements to business performance. Brunner added: “Our innovative use of data analytics is transforming our understanding and engagement with the customer. We have seen a demonstrable improvement in customer satisfaction across Asia.”

For the Award for Innovation in Consumer Products & Services, MetLife Korea’s GoldenCare Annuity, first launched in 2015, was recognized as a first-of-its-kind solution helping consumers build health and wealth for a better retirement particularly in the context of Korea’s rapidly growing elderly demographic.

For the Award for Innovation in Brand Development, MetLife Hong Kong was awarded for its successful “Pursue More from Life” brand engagement campaign. By implementing an integrated yet disruptive approach to challenge the traditional definition of “happiness,” MetLife successfully raised its brand awareness by harnessing mobile technology and the use of its online e-platform.

Created in 2002, the Asia-Pacific Stevie® Awards are among the world’s premiere business awards. The mission of the Stevie Awards is to recognize achievements in the workplace worldwide. More than 600 nominations from organizations across the 22 Asia Pacific countries were considered, with each category featuring up to three finalists (gold, silver and bronze). The awards will be presented to winners during a gala event in Sydney, Australia, on Friday, 27 May.

About MetLife

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the largest life insurance companies in the world. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.

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MetLife, Inc.Ashia Razzaq, +852-2277-4172