McDonald's to Expand All-Day Breakfast Menu
July 06 2016 - 12:32PM
Dow Jones News
By Austen Hufford
McDonald's Corp. said Wednesday it would add more sandwiches to
its all-day breakfast menu, nearly a year after introducing its
biggest menu change in years.
Specifically, McDonald's said it would add biscuit sandwiches,
McMuffin sandwiches and McGriddles to its national all-day
breakfast menu sometime this fall.
Since introducing the menu change in October, the sale of
breakfast items has been a key driver of sales for McDonald's. In
January, the fast-food giant posted its best U.S. quarterly sales
in nearly four years, boosted in part by the all-day breakfast
menu.
Analysts, though, have raised concerns that demand for breakfast
items may wane over time, especially as the company laps the
introduction later this year. Before the menu, most McDonald's
restaurants stopped serving breakfast items by 10:30 a.m.
McGriddles -- which are eggs, bacon and cheese sandwiched
between pancakes -- have proven popular in the past. In the 12
months after they were introduced in June 2003, McGriddles
accounted for about 40% of McDonald's same-store sales growth in
the U.S, a restaurant industry analyst estimated at the time.
Write to Austen Hufford at austen.hufford@wsj.com
(END) Dow Jones Newswires
July 06, 2016 12:17 ET (16:17 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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