(Adds detail and analyst comment.)

By Ian Walker

LONDON--Bike and car-parts retailer Halfords Group PLC (HFD.LN) said Monday it has appointed Jill McDonald as chief executive officer, replacing Matt Davies who is leaving to head supermarket Tesco PLC's (TSCO.LN) operations in the U.K. and the Republic of Ireland.

Mrs. McDonald is currently U.K. chief executive and president of McDonald's Corp.'s (MCD) north west Europe division. She joined the fast-food chain in 2006 as chief marketing officer U.K. & Northern Europe and was appointed to her current role in 2010. She is also a non executive director of Intercontinental Hotels Group PLC (IHG.LN).

Halfords said Mrs. McDonald, who will take up the post May 11, will get an annual basic salary of 500,000 pounds ($700,000) and her maximum annual bonus entitlement is 150% of salary, prorated to service for fiscal 2016. One-third of her bonus will be deferred into shares for a period of three years, the company said.

Mr. Davies, who has been with U.K. automotive and cycles retailer for two and a half years, said in January he would leave the group at the end of May. He was responsible for instigating its 'Getting Into Gear' plan in 2013 to reposition its retail business, and set a target for group sales to reach GBP1 billion in fiscal 2016. It also said it would invest GBP100 million in the plan over the three years, underpinned by a significant increase in both operating costs and stock.

Investec Securities said Mrs. McDonald's strong brand marketing and customer-service background looked a good match for Halfords, where its modernization and turnaround strategy is well progressed. Investec has a buy rating on the stock and 520 pence target price. Shares at 1405 GMT were trading 4.8 pence, or 1.06% lower, at 448.7 pence.

For the year ended March 28, 2014 group sales were GBP939.7 million, of which retail contributed GBP803.1 million. This compares with group sales of GBP871.3 million for the year ended March 29, 2013, of which GBP745.5 came from retail.

Halfords will report earnings for the 53 weeks ended April 3 on June 5.

Razak Musah Baba contributed to this article.

Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749

Subscribe to WSJ: http://online.wsj.com?mod=djnwires

McDonalds (NYSE:MCD)
Historical Stock Chart
From Mar 2024 to Apr 2024 Click Here for more McDonalds Charts.
McDonalds (NYSE:MCD)
Historical Stock Chart
From Apr 2023 to Apr 2024 Click Here for more McDonalds Charts.