By Carol E. Lee
President Barack Obama is launching a public-private program
Thursday to provide economic and educational opportunities to
disadvantaged black and Latino youth, an initiative that includes a
$200 million commitment from foundations and the buy-in of several
business leaders and public officials.
Mr. Obama's My Brother's Keeper program employs the "convening
power" of the presidency, which he said in last month's State of
the Union address he would use, pooling resources from foundations,
corporations and elected officials.
The president is also creating a cabinet-level position, to be
held by Broderick Johnson, who will head a task force focused
solely on this program, White House officials said.
The goal is to maintain the initiative across federal agencies,
including assessing federal policies and regulations. Mr. Johnson
is a lawyer and former Clinton administration official who advised
the Obama re-election campaign.
The initiative will focus on issues ranging from nutrition and
health to education and youth violence.
The effort has the backing of several prominent figures in
business and politics. Former New York City Mayor Michael
Bloomberg, former Secretary of State Colin Powell, former
basketball star and entrepreneur Magic Johnson, and Chicago Mayor
Rahm Emanuel will join Mr. Obama at the White House to unveil the
initiative.
The East Room event will also include Joe Echevarria of
Deloitte, Glenn Hutchins of Silver Lake, Adam Silver of the
National Basketball Association and Thomas Tull of Legendary
Entertainment, according to the White House.
Cecilia Munoz, Mr. Obama's domestic policy adviser, said the
initiative focuses on young men and boys of color, because
statistics show a disproportionate number of them are unemployed,
undereducated and in trouble with the law.
"These young men are more than six times as likely to be victims
of murder than their white peers and account for almost half of the
country's murder victims each year," a White House fact sheet on
the program says.
Creating ways to improve the lives of young men and boys of
color is a personal issue for Mr. Obama, his longtime friend and
senior White House adviser Valerie Jarrett said. Mr. Obama and
first lady Michelle Obama will continue to work on the issue after
leaving office in 2017.
Ms. Jarrett noted that the unveiling of the program is taking
place around the second anniversary of the death of Trayvon Martin,
the African-American teen whose shooting by a Hispanic
neighborhood-watch volunteer riveted the nation. One of Mr. Obama's
most direct comments on race was about that case, with the
president saying Mr. Martin "could have been me 35 years ago" and
that if he had a son he would look like the young Florida man.
Mr. Obama has come under criticism, particularly in his first
term, from African-American leaders who said he hasn't focused
narrowly enough on the economic struggles of minorities. He has
also battled criticism that he hasn't used his role as president to
spotlight issues of race.
Asked why girls aren't included in the program, Ms. Jarrett said
the president has other initiatives that focus on women and
girls.
The Education Department will have a leading role in the
program, officials said, but Attorney General Eric Holder and other
cabinet officials will be closely involved.
Philanthropies have agreed to invest $200 million over the next
five years, the White House said. Those involved include the Annie
E. Casey Foundation, the Atlantic Philanthropies, Bloomberg
Philanthropies, the California Endowment, the Ford Foundation, the
John and James L. Knight Foundation, the Open Society Foundations,
the Robert Wood Johnson Foundation, the W.K. Kellogg Foundation and
the Kapor Center for Social Impact.
Over the next 90 days, the foundations will create a structure
for spending the funds on areas such as early child development,
parenting, literacy and economic opportunity.
The White House said it expects additional financial pledges in
coming weeks and months and that other business leaders have
expressed interest in joining, including Rosalind Brewer of
Wal-Mart Stores Inc. unit Sam's Club, Kenneth Chenault of American
Express Co. and Don Thompson of McDonald's Corp.
Write to Carol E. Lee at carol.lee@wsj.com