SANTA ANA, Calif., Oct. 12, 2015 /PRNewswire/ -- BEHR® Paint is
bringing memories to life through color with the launch of
ColorAMemory.com. Tapping into the widely popular Way Back
Wednesday (#WBW), Throwback Thursday (#TBT), and Flashback Friday
(#FBF) hash tags, fans are invited to upload their throwback photos
and digitally match a color from the photo to a BEHR paint color.
Fans can then, for the first time in Behr history, personalize and
rename that color for the chance to win a sample of paint or a trip
down memory lane.
"Whether it's the soft yellow of the outfit you brought your
baby home in or the vibrant ocean blue of an unforgettable
vacation, we know color plays a vital role in our memories," said
Jodi Allen, Chief Marketing Officer,
Masco Coatings Group. "This is a way to help people reconnect with
colors from their favorite memories—personalize them in a
meaningful way, and have the chance to bring that color to life in
their home."
Inspiration for #ColorAMemory stems from fans who have expressed
interest in helping name paint colors. This is the first time Behr
is opening up the opportunity for fans to weigh in by suggesting
new paint names based off of personal memories and to share them
socially.
Now through Nov. 13, fans who have
created a #ColorAMemory image, can also register for the chance to
win an 8-oz. paint sample of their color and one lucky winner will
win $4,500 for a "trip down memory
lane" to visit the location of his or her cherished memory. To
#ColorAMemory and for sweepstakes rules, visit
ColorAMemory.com.
Through #ColorAMemory, Behr aims to help do-it-yourselfers be
True to Hue and remember when they
loved color for what it was—the simple act of picking up a crayon
because the color spoke to them. Color evokes feelings that are as
unique as the people who choose the color. If you feel it you can
find it with BEHR Paint, exclusively available at The Home Depot®
stores nationwide.
To stay in touch with what's happening at Behr; follow us on
Twitter at @BehrPaint, on Facebook at facebook.com/BehrPaint,
Instagram at @BehrPaint and on Pinterest at
pinterest.com/BehrPaint. Visit BEHR.com for inspiration and how-to
information, and the blog, Colorfully, BEHR to learn more about
color.
About Behr Process Corporation
Founded in 1947, Behr Process Corporation is one of the largest
suppliers of architectural paint and exterior wood care products to
the United States and Canadian
do-it-yourself channel. Behr manufactures paints, decorative
finishes, primers, stains and surface preparation products.
Professional contractors can visit behrpro.com to learn more about
BEHR® Products and BEHRPro® Services. Behr is a subsidiary of Masco
Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.
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SOURCE Behr