The House brings the nostalgia of the record
store to the digital age and leads to GRAMMY night when Masterpass
will unlock special offers for $1 during the live broadcast
To build excitement for Music’s Biggest Night®—the 59th Annual
GRAMMY Awards®, the Masterpass #ThankTheFans House will take up
residence at Gibson Brands Sunset (formerly Tower Records),
delivering a one-of-a-kind experiential record store with
interactive music experiences for all fans. Masterpass users will
have exclusive access to shop for rare and unique vinyl for just
$10, as well as early access to intimate evening performances. This
builds to the excitement of GRAMMY night where Mastercard will
unlock special offers for those tuned in to the live broadcast that
can be taken advantage of with Masterpass for just $1.
“Music is a passion that transcends geographic and demographic
boundaries and Mastercard wants to celebrate the music fan in all
of us by delivering something truly unique with #ThankTheFans,”
said Raja Rajamannar, chief marketing and communications officer at
Mastercard. “Music is just the first place you’ll see us deliver
this platform as we set out to thank fans across their passions,
celebrating the events and experiences that bring us together.”
Masterpass #ThankTheFans House
With vinyl record sales at an all-time high, Masterpass is
helping to connect music fans with what they want most. The
Masterpass #ThankTheFans House takes over the iconic Sunset
Boulevard locale from Thursday, February 9th through Saturday,
February 11th. Fans are invited to experience the record store for
the digital age which focuses on bringing people together to
experience what they love most about music.
From 12 to 5 p.m. PT each day, visitors can test their hand
behind the turntables, rock out with Gibson Guitars, step into a
recording booth or cozy up to a Vinyl Me, Please curated listening
station with a friend. Masterpass users will have the exclusive
opportunity to purchase hard-to-find vinyl for just $10 and may
even get a Priceless Surprise. All proceeds from the vinyl record
sales will be donated to MusiCares.
Mastercard cardholders will have exclusive access to intimate
live performances by GRAMMY Winners and/or Nominees each evening,
including:
Thursday, February 9:
- KCRW’s Music Director and cultural influencer Jason Bentley
presents Dance Active: Music as a Uniting Force at the Masterpass
#ThankTheFans House with special guests
Friday, February 10:
- Best New Artist GRAMMY nominee Anderson .Paak & The Free
Nationals perform presented by Billboard and Mastercard
Saturday, February 11:
- The FADER and Mastercard present a must-see line-up
For additional details visit www.priceless.com/LA.
Masterpass #ThankTheFans During GRAMMY Awards
Broadcast
#ThankTheFans continues Music’s Biggest Night - GRAMMY Sunday
when Masterpass will unlock special offers for $1. Every time an
award is presented, Masterpass $1 and receive special offers such
as movie tickets, designer fashions or even a trip to next year’s
GRAMMYs. And when an artist thanks their fans during an acceptance
speech, Masterpass will unlock even more special items.
Be sure to sign up for Masterpass at masterpass.com/GRAMMYs and
follow Mastercard on Twitter at @Mastercard to watch for
announcements all night long. The 59th Annual GRAMMY Awards will be
broadcast live on CBS, Sunday, February 12 at 8 p.m. ET/5 p.m.
PT.
A MASTERPASS to Your Everyday Passions
Masterpass is a digital payment service from Mastercard that
enables consumers to look no further than their own trusted bank to
make fast, simple and secure digital payments – across devices and
channels – anywhere they want to shop: online, in-app, and in-store
using contactless technology. From everyday purchases to memorable
experiences, Masterpass makes shopping easier than ever leveraging
the most advanced methods of payment security available today. For
more information on Masterpass, visit www.masterpass.com.
About Mastercard
Mastercard, www.mastercard.com, is a technology company in
the global payments industry. We operate the world’s fastest
payments processing network, connecting consumers, financial
institutions, merchants, governments and businesses in more than
210 countries and territories. Mastercard’s products and solutions
make everyday commerce activities – such as shopping, traveling,
running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on
Twitter @MastercardNews, join the discussion on
the Beyond the Transaction Blog and subscribe for the
latest news on the Engagement Bureau.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of
musicians, songwriters, producers, engineers, and recording
professionals dedicated to improving the cultural condition and
quality of life for music and its makers. Internationally known for
the GRAMMY Awards — the preeminent peer-recognized award for
musical excellence and the most credible brand in music — The
Recording Academy is responsible for groundbreaking professional
development, cultural enrichment, advocacy, education and human
services programs. The Academy continues to focus on its mission of
recognizing musical excellence, advocating for the well-being of
music makers and ensuring music remains an indelible part of our
culture. For more information about The Recording Academy, please
visit www.grammy.com. For breaking news and exclusive
content, follow @RecordingAcad on Twitter, "like" Recording Academy
/ GRAMMYs on Facebook, and join The Recording Academy's social
communities on Google+, Instagram, Tumblr, and YouTube.
GRAMMY®, GRAMMY Awards ®, GRAMMY Celebration ® and the
gramophone logo are registered trademarks of The Recording Academy®
and are used under license ©2017 The Recording Academy
About The FADER
Launched in 1999 and founded by Rob Stone and Jon Cohen, The
FADER is an award-winning, ahead-of-the-curve music, style, and
culture publication and the unofficial guide to what’s next in
music. Led by President and Publisher Andy Cohn, The FADER is
credited with giving early exposure to top artists including Kanye
West, Bon Iver, Kendrick Lamar, Outkast, The Strokes, Drake and The
White Stripes. The FADER brand has expanded in innovative ways,
providing a cross-platform reach across print, digital, mobile,
social media, and experiential realms, including the flagship live
music event, The FADER FORT, in New York and Austin, that presents
some of today’s most innovative programming and emerging artists to
fans.
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version on businesswire.com: http://www.businesswire.com/news/home/20170206005857/en/
Media:Sarah Ely, 914-249-6714Sarah.ely@mastercard.com
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