Main street businesses benefit from digital
technologies to compete in today's smart cities
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TORONTO, June 13, 2016 /CNW/ - Today MasterCard announced
it is offering real-time, analytics-based market insights on
revenue, market share, customer demographics and competitors to
local merchants across Canada. Local Market Intelligence (LMI)
offers insights on both a particular location and across
multiple locations, regardless of the size of business.
"The potential for businesses operating in today's technology
environment is unlimited, but to harness those opportunities
business owners need first to understand how their business is
performing," said Brian Lang,
President, MasterCard. "Gone are the days of guessing your business
share against neighbourhood competitors. Local Market Intelligence
offers deep insights into how you're doing, how your competitors
are doing and how to capitalize on your customers' shopping
patterns."
The LMI online dashboard organizes and highlights store-level
performance and the resulting insights that help to drive some of
the most important decisions a business can make about operations,
marketing and personnel. It focuses on three key areas: business
performance; customer behavior; and competitive standing.
"Our vision for Canada is to
see our cities become smarter and more digitally connected to their
businesses, governments and citizens," said Lang. "This starts with
helping local businesses – the economic engines of every city in
Canada – maximize their revenues
and success. When businesses of all sizes harness the power of
digital commerce it creates a better environment for business
owners and a better experience for employees and
customers."
LMI was recently announced as part of the Digital Main
Street initiative launched today by the City of Toronto in partnership with
MasterCard. Digital Main Street helps local businesses in
neighbourhoods across Toronto
adopt digital tools, technologies, and services.
MasterCard offers local businesses in Canada the tools and resources they need to
save time, save money, and use technology to their advantage,
including the MasterCard Business Owner Toolbox (MBOT),
an affordable way to access essential business tools all in one
place.
Master Your Card educations sessions, presented by MasterCard,
empower local businesses with free financial understanding. Master
Your Card is rolling out new fall session dates across Canada. The program now contains added
education for consumers on fraud protection, an expanded network of
partners, and a new website offering free online
resources.
About MasterCard
MasterCard, www.MasterCard.com,
is a technology company in the global payments industry. We operate
the world's fastest payments processing network, connecting
consumers, financial institutions, merchants, governments and
businesses in more than 210 countries and territories. MasterCard's
products and solutions make everyday commerce activities – such as
shopping, traveling, running a business and managing finances –
easier, more secure and more efficient for everyone. Follow us on
Twitter @MasterCardCAnws, join the discussion on the Beyond
the Transaction Blog and subscribe for the latest
news on the Engagement Bureau.
SOURCE MasterCard Canada