Spikes Asia partners with MasterCard to champion Creativity
May 11 2016 - 5:01AM
JCN Newswire (English)
SINGAPORE, May 11, 2016 - (ACN Newswire) - MasterCard has been
announced as the headline sponsor for this year's Spikes Asia
Festival of Creativity - the first time the Festival has partnered
with a brand to celebrate excellence in creative communications
from across the region.
Both Spikes Asia and MasterCard have a long-standing commitment to
championing great ideas, and exploring how technology enables
creativity. Sam Ahmed, SVP Head of Marketing, MasterCard Asia
Pacific said that it was these aligned objectives that had made the
partnership possible.
"Creativity and technology underpins everything we do at
MasterCard, and is the driving force that makes us the world's most
advanced payments technology company," Mr Ahmed said."This is the
reason it gives us such pride to work with Spikes Asia. We believe
the fostering of creativity and new technology by the Festival will
inspire innovation in marketing that benefits the industry, brands
and consumers."
Commenting on the partnership, Terry Savage, Chairman, Spikes Asia
said, "MasterCard have been innovating and inspiring their
customers for nearly 50 years. Their investment in technology and
creativity is something that lies at the very heart of what Spikes
Asia is about and this association will help us push the boundaries
of creative communications in the region even further."
To shape the 2016 content programme, the Festival will gather a
diverse group of industry innovators to share their insights into
the future of technology, possibilities on the horizon and their
impact for branded communications.
Mr Savage further announced some changes to categories this year.
Entertainment has evolved from, and now replaces, Branded Content
& Entertainment and Music is a new award. Campaigned-for and
designed by the industry, it recognises and celebrates the creative
production, promotion and distribution of content with music at the
core.
"The industry is growing and restructuring in response to, and in
advance of, the needs of consumers. For some time music and
entertainment have been the key to cutting-through," he said.
"These new awards will celebrate content that has evolved into
culture and completely captivated audiences."
Spikes Asia registration and entries are now open and further
details can be found at www.spikes.asia.
Key 2016 Dates --
Delegate registration: Open
Earlybird registration deadline: 13 July, 2016
Entries: Open
Entries deadline: 22 July, 2016
Spikes Asia Festival dates: 21 - 23 September 2016, Suntec,
Singapore.
About Spikes Asia
The Spikes Asia Festival of Creativity, celebrating and inspiring
Asia-Pacific creativity in advertising, Suntec City, Singapore,
21-23 September 2016.
Building on 28 years of the illustrious Spikes Awards, the Spikes
Asia Festival of Creativity is the result of a collaboration
between the Lions Festivals, organisers of Cannes Lions, Lions
Health, Lions Innovation, Lions Entertainment, Dubai Lynx, AMES and
eurobest, and Haymarket, publishers of Campaign Asia Pacific. The
Festival provides the region's growing creative and advertising
industry with a platform to network and exchange ideas, bringing
together some of the finest creative thinkers from across the
region and around the world.
The Awards, judged by leading international and regional creatives,
honour the best creative work in the categories of Film, Creative
Effectiveness, Print & Publishing, Outdoor, Radio & Audio,
Digital, Integrated, Direct, Promo & Activation, Media, Music,
Digital Craft, Print & Outdoor Craft, Film Craft, Design,
Mobile, PR, Entertainment, Healthcare and Innovation. For more
infomation, please visit www.spikes.asia.
Source: Spikes Asia
Contact:
Spikes Asia Festival of Creativity
Kate Furey
Head of Communications
katef@lionsfestivals.com
Marian Brannelly
Press & PR Executive
marianb@lionsfestivals.com
+44 20 3033 4000
http://www.spikes.asia
http://press.canneslions.com
Copyright 2016 ACN Newswire . All rights reserved.
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