CORRECTING & REPLACING MasterCard in reach ™ Benefits Platform Introduced to Help Advance Millennials’ Career & Financial...
April 09 2015 - 6:24PM
Business Wire
LinkedIn and The Wall Street Journal help power
new platform that provides career mentoring, social profile review,
financial tools and credit education
Please replace the release with the following corrected version
due to multiple revisions.
The corrected release reads as follows:
MasterCard in reach ™ Benefits Platform
Introduced to Help Advance Millennials’ Career and Financial
Goals
LinkedIn and The Wall Street Journal help power
new platform that provides career mentoring, social profile review,
financial tools and credit education
By 2017, millennials’ spending power is expected to surpass that
of baby boomers, yet a majority of these young consumers lack core
financial literacy skills and access to tools and information to
help them succeed. To address this need, MasterCard has introduced
the in reach benefits platform for issuers looking to engage this
all-important customer segment. The platform includes tools to help
millennials as they embark on their career and personal financial
journey.
Issuers can incorporate the in reach platform onto any credit,
debit or prepaid MasterCard, giving them a differentiated service
offering to appeal to what is now the largest and most diverse
generation in recent history. MasterCard has strategically
partnered with LinkedIn and The Wall Street Journal to build an
engagement hub that provides cardholders with access to robust
career and financial related resources, tools and benefits – all in
one central location.
“Millennials will be the largest generation in the workforce in
2015, yet the differences between this group and previous
generations are vast,” said Trevor Fellows, Global Head of
Advertising Sales, The Wall Street Journal. “By delivering a
customized platform that provides millennials with the information,
resources and mentoring necessary to succeed, we can help bridge
that gap.”
The MasterCard in reach platform includes the following
tools:
Optimize Me – Tools and insights to help cardholders
establish a strong online professional presence such as resources
on how to build a professional LinkedIn profile while also
reviewing their current social media content to ensure the image
portrayed aligns with career aspirations.
Mentor Match –MasterCard cardholders can engage with an
industry-based mentor for valuable career guidance. This custom
program built in partnership with The Wall Street Journal provides
content and connections to help millennials get a head start as
they build their career.
Money Smarts –Millennials can build their financially
savvy with access to their credit score, tips on budgeting, insight
on maintaining a good credit score and money coaching.
Perks – Access to exclusive rewards and benefits by
linking your MasterCard credit, debit or prepaid card.
“We understand the importance of arming the next generation with
the tools and information they need in order to thrive both
professionally and personally,” said Cheryl Guerin, group
executive, Global Products & Solutions, MasterCard. “We’ve
built in reach to fill the lack of adequate tools and strategies
currently available to our youth heading out on their own for the
first time. By collaborating with our issuing partners, we are
enabling millennials to take charge of their career and
finances.”
MasterCard
MasterCard (NYSE: MA), www.mastercard.com, is a
technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in
more than 210 countries and territories. MasterCard’s products and
solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more
secure and more efficient for everyone. Follow us on Twitter
@MasterCardNews, join the discussion on the
Cashless Pioneers Blog and subscribe for the latest
news on the Engagement Bureau.
MasterCardSarah Ely, 914-249-6714Sarah_ely@mastercard.com
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