Macy’s has raised $60 million since 2004, and
over that time, 293 lives have been saved every day, according to
the AHA
Macy’s will go red for women’s heart health again this February
in honor of American Heart Month. As the founding national sponsor
of the American Heart Association’s Go Red For Women movement,
Macy’s will offer limited-edition merchandise and promotions to
benefit Go Red For Women. Since 2004, Macy’s customers and
associates have raised $60 million to support the fight against
heart disease in women, and over that time, 293 more lives have
been saved every day from heart disease and stroke, according to
the American Heart Association.
Go Red With Macy’s
Cardiovascular diseases kill nearly one in three women each
year, but 80 percent of cardiac and stroke events may be prevented
with education and action. That is why Macy’s encourages customers
and associates to band together to prevent and fight cardiovascular
diseases by participating in Go Red with Macy’s from Wednesday,
Feb. 1 to Monday, Feb. 6. Customers can wear red or purchase the
official Red Dress pin for $3 to receive 25 percent off on a great
selection of items storewide, plus 15 percent off select home, fine
and fashion jewelry, and sale and clearance watches. Exclusions and
restrictions apply. One hundred percent of the pin sales will
benefit Go Red For Women. Macy’s associates will also be wearing
red in-store to create further awareness for the pin sale and
celebrate National Wear Red Day on Feb. 3.
Merchandise That Gives
Back
During the month of February, Macy’s offers customers additional
ways to support this worthy cause through merchandise that gives
back, including three limited-edition red dresses by Kensie
($99.00), Thalia ($89.50) and Calvin Klein ($134.00). For all three
styles, 10 percent of the purchase price from Feb. 1 through Feb.
28 will be donated to Go Red For Women. To go red and get fit in
style, Macy’s also offers exclusive Ideology active wear, which
includes four graphic t-shirts where 10 percent of the purchase
price will be donated to Go Red For Women. The dresses and active
wear will be available in most stores and online at
macys.com/GoRed.
“Macy's has been committed to supporting heart health for more
than a decade,” said Holly Thomas, group vice president of cause
marketing at Macy’s. “As the national founding sponsor of Go Red
For Women, I’m incredibly proud to say that through our efforts and
the generous support of our customers and associates — Macy’s has
raised $60 million for Go Red, and has been an important part of
the work that is credited with saving 293 women’s lives each day
over that time. We are not only raising awareness, but taking
action, and Macy’s remains dedicated to helping prevent
cardiovascular disease by providing our customers easy ways to get
involved and give back to the cause.”
New this year, Macy’s is telling the stories of five associates
affected by heart disease. These brave women have shared their
personal stories, becoming the “heart” of Macy’s 2017 Go Red For
Women campaign. The women will be in featured in national marketing
across the country and their stories will be highlighted on
macys.com/GoRed.
“The American Heart Association is deeply thankful for Macy’s
significant and steadfast commitment to raising awareness of heart
disease in women through the Go Red For Women movement, but there
is more work to do,” said Alvin Royse, J.D., CPA, American Heart
Association chairman of the national board of directors.
“Cardiovascular diseases kill about one woman every 80 seconds, but
there is some good news: about 80 percent of cardiovascular
diseases may be preventable. Macy’s work with AHA undoubtedly
champions prevention, and is funding lifesaving education and
research that will impact women’s lives, and heart health, for the
better.”
Go Red For Women
Luncheons
Go Red For Women Luncheons will take place in 186 cities across
the country, raising much needed funds for the cause. Luncheon
guests will receive a $10 Macy’s gift card, and guests of select
luncheons will be eligible to win a $250 Macy’s gift card. At
select luncheons, Estée Lauder will also have an activation for
guests featuring a free lipstick when guests return to any Macy’s
store.
The American Heart
Association’s®
Go Red For Women® Red Dress
Collection™, presented by Macy’s
Macy’s is the presenting sponsor of the American Heart
Association’s® Go Red For Women® Red Dress Collection™, kicking off
New York Fashion Week since 2003, in support of women’s heart
health. The Red Dress Collection will be unveiled on Thursday, Feb.
9 at 8 p.m. at The Hammerstein Ballroom in New York City. This
year’s runway show will feature inspiring and powerful female
celebrities who will walk the runway to showcase emerging and
established designers. Three of the red dresses featured on the
runway will be created by designers in Fashion Incubator Programs,
which are housed at Macy’s locations and develop the next
generation of fashion trendsetters. The designers-in-residence
featured are Amanda Casarez from DC Fashion Incubator, Bethany
Meuleners from Fashion Incubator San Francisco and Masha Titievsky
from Chicago Fashion Incubator.
For more information about Macy’s programs to support Go Red For
Women, visit macys.com/GoRed.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at 734
locations in 45 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Go Red For Women
Go Red For Women is the American Heart Association's national
movement to end heart disease and stroke in women. Cardiovascular
diseases in the U.S. kill approximately one woman every 80 seconds.
The good news is that 80 percent of cardiac events may be prevented
with education and lifestyle changes. Go Red For Women advocates
for more research and swifter action for women's heart health. The
American Heart Association's Go Red For Women movement is
nationally sponsored by Macy's, with additional support from our
cause supporters. For more information, please visit
GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170124005881/en/
Macy’s Media RelationsJulie Strider,
646-429-5213julie.striderfukami@macys.comorBilly Dumé,
646-429-7449billy.dume@macys.com
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