Along with granting wishes across the country
on Friday, Dec. 9, Macy’s will double its donation for all letters
to Santa collected in-store or online that day
This Friday, Dec. 9, Macy’s and Make-A-Wish will celebrate the
eighth annual National Believe Day, a pinnacle moment of this
year’s Believe campaign. Macy’s will commemorate the occasion with
a double donation for the Believe letter writing program and the
return of Wishes Across America, a day devoted to granting
incredible wishes for children across the country with
life-threatening medical conditions.
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Help Macy’s and Make-A-Wish® celebrate
National Believe Day on Friday, Dec. 9; pictured: last year when
Jacob (11), had his wish granted to go on the Pullman Trail Train
from Chicago to New Orleans; more info at macys.com/believe.
(Photo: Business Wire)
“National Believe Day is one of our favorite times of the year,
where our partners at Make-A-Wish, Macy’s customers and employees
come together to help make wishes come true for wish kids and their
families,” said Holly Thomas, group vice president of Cause
Marketing for Macy’s. “Along with these incredible wishes, we’re
bringing back double donation, which is a huge opportunity to raise
an additional $1 million for Make-A-Wish on National Believe Day
alone.”
National Believe Day
Since early November, Macy’s has invited customers of all ages
to drop their letters to Santa at their local Macy’s store or send
online via macys.com/believe. Macy’s will donate $1, up to $1
million, to Make-A-Wish for every letter collected through Dec.
24.
For National Believe Day on Dec. 9, Macy’s will offer a double
donation, providing an additional $1 per letter to Make-A-Wish, up
to an extra $1 million, above the existing $1 million campaign
goal. In addition, Macy’s and Make-A-Wish will celebrate Wishes
Across America by granting wishes in Macy’s stores across the
country, bringing together wish kids and their families, Macy’s
employees and local communities. Wishes will be granted to children
like Jake (age 16), who wishes to have a guitar, Alyla (age 3), who
wishes to be a princess, and Kayla (age 14), who wishes to create a
professional modeling portfolio.
The Believe campaign was inspired by the true story of
8-year-old Virginia, who wrote a letter to the New York Sun
newspaper in 1897 asking about the existence of Santa. The classic
response, “Yes, Virginia, there is a Santa Claus …,” penned by
Francis P. Church, became the most reprinted editorial in any
English-language newspaper. The season also marks a major
milestone, as Macy’s will celebrate $100 million in total giving to
Make-A-Wish since 2003, with nearly $13 million donated through the
Believe campaign.
Celebrate with “Yes, Virginia”
This Friday, Dec. 9, the “Yes, Virginia” animated special will
air online at youtube.com/macys. The award-winning, half-hour
holiday program features a star-studded cast including Neil Patrick
Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in
the title role. The cast also includes former wish child Taylor
Hay, who had her wish granted when her voice was captured for one
of the film’s characters.
To learn more about the Believe campaign and the children who
will have their wishes granted on National Believe Day, visit
macys.com/believe. For media materials, including images and
b-roll, visit
http://pimsmultimedia.com/macys-holiday2016/believe.php .
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at 734
locations in 45 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Make-A-Wish
Make-A-Wish grants the wishes of children with life-threatening
medical conditions to enrich the human experience with hope,
strength and joy. According to a 2011 U.S. study of wish impact,
most health professionals surveyed believe a wish-come-true has
positive impacts on the health of children. Kids say wishes give
them renewed strength to fight their illness, and their parents say
these experiences help strengthen the entire family. Headquartered
in Phoenix, Make-A-Wish is one of the world's leading children's
charities, serving children in every community in the United States
and its territories. With the help of generous donors and more than
28,000 volunteers, Make-A-Wish grants a wish somewhere in the
country every 35 minutes. It has granted more than 270,000 wishes
since its inception in 1980; more than 14,800 in 2015 alone. Visit
Make-A-Wish at wish.org to learn more.
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version on businesswire.com: http://www.businesswire.com/news/home/20161205005701/en/
Macy’s Media RelationsJulie Strider Fukami,
646-429-5213julie.striderfukami@macys.comorTracy Davis,
646-429-7470tracy.davis@macys.com
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