The Power of Pink Prevails at Macy’s In the Fight Against Breast Cancer
October 03 2016 - 9:00AM
Business Wire
Support the cause with the new, limited-edition
Ralph Lauren Pink Pony Bracelet and other pretty and powerful pink
products
This October, Macy’s is once again inviting customers to “think
pink” and show their support in the fight against breast cancer
through an inspirational and fashionable campaign that heightens
awareness and turns the fundraising focus on a disease that affects
not only women, but those who love them. Throughout the month of
October, the power of pink will prevail with exclusive merchandise,
including fashion, cosmetics and items for the home, in addition to
Ralph Lauren Pink Pony apparel. And, for the first time, those
united in the fight will be able to show their support through a
new, limited-edition Pink Pony Bracelet that benefits the Pink Pony
Fund of The Ralph Lauren Foundation (available in-store only from
Sept. 28 to Oct. 10). With a plentitude of pink, Macy’s celebrates
Breast Cancer Awareness Month with style and strength.
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Limited-edition Pink Pony Bracelet
benefiting the Pink Pony Fund of The Ralph Lauren Foundation
(Photo: Business Wire)
“Macy’s long-standing commitment to the breast cancer awareness
movement is incredibly inspiring," states Holly Thomas, Macy’s
group vice president of cause marketing. "Our ongoing dedication to
charitable causes makes an even greater impact with the support of
our employees and our terrific partners, such as Ralph Lauren, who
join forces toward a common goal. And, of course, we are so
grateful to our customers who continue to show their generosity by
shopping at our stores and in our dedicated online 'Pink Shop' in a
quest to raise awareness and champion the fight against breast
cancer.”
Pink Pony
For the fourth consecutive year, Macy’s has joined forces with
the Pink Pony Fund, Ralph Lauren Corporation’s worldwide initiative
in the fight against cancer. This year, the Pink Pony Campaign is
launching for the first time, a limited-edition Pink Pony Bracelet
which will be exclusively sold at most Macy’s full-line stores
across the country. The bracelet is made of pink adjustable cord,
decorated with a pink enameled iconic polo player charm and
engraved with Ralph Lauren script on the back. The bracelet will be
available in-store for $5 ($4 of which benefits the Pink Pony Fund
of The Ralph Lauren Foundation) from Sept. 28 through Oct. 10 and
customers who purchase it will also receive a special discount up
to 25 percent on a wide assortment of merchandise at most full-line
Macy’s stores nationwide (with applied exclusions). Also new to the
campaign this year is the Pink Pony limited-edition fragrance,
“Ralph Lauren Tender Romance,” of which 15 percent of the purchase
price* will be donated to the Pink Pony Fund of The Ralph Lauren
Foundation. And finally, a special collection of t-shirts and
active wear will transform Polo Ralph Lauren shops into Pink Pony
destinations in 16 Macy’s locations across the country and online
at macys.com/ralphlauren. Twenty-five percent of the purchase price
of all other Pink Pony products sold in the United States will
benefit the Pink Pony Fund of The Ralph Lauren Foundation for
causes devoted to cancer awareness, education and research. Since
its launch in 2013, this exclusive partnership has raised more than
$5.5 million for the cause.
Pink Shop at macys.com
Macy’s online Pink Shop at macys.com/pink will also offer a
specially-curated collection of incredible fashion and home brands
including Coach, Carolee, Charter Club, Guess, Ideology,
KitchenAid, Material Girl Active, Movado, Sunglass Hut, Thalia Sodi
and Under Armour, with each donating a portion of the sale of
special pink merchandise to various organizations such as the
Breast Cancer Research Foundation (BCRF). And this year, Macy’s
Ideology brand is pleased to have made a $100,000 donation to BCRF
and to have created a special collection of active wear that
promotes breast cancer awareness. From hoodies and tank tops to
graphic-tees, sweatshirts and leggings, these special items spark
inspiration to “Fight Like a Girl” and look good while doing it. To
learn more visit macys.com/ideology.
Shoppers will even have the opportunity to freshen up their fall
beauty routines with finds from the industry’s most sought after
cosmetic and fragrance brands such as Bobbi Brown, Clinique,
Conair, Estee Lauder and Origins. The complete assortment of
passionately pink items that support the cause will be available
online at macys.com/pink beginning Sept, 26.
BCRF Beauty Box
Because big things really do come in small packages, Macy’s is
proud to join the Estée Lauder Companies’ Breast Cancer Awareness
(BCA) Campaign to support the Breast Cancer Research Foundation
(BCRF) through the sale of the BCRF Beauty Sampler, available in
select Macy’s locations. Macy’s will donate 20 percent to BCRF from
now until Dec. 31, 2016 for each sampler box purchased for $20.
Each BCRF Beauty Sampler contains eight travel-size samples from
The Estée Lauder Companies’ favorite beauty brands.
According to the American Cancer Society, more than 200,000 new
cases of invasive breast cancer (Stages I-IV) are diagnosed among
women in the United States in a year, resulting in approximately
40,000 deaths. Breast cancer is the second leading cause of cancer
death in women, after lung cancer. Through various partnerships and
joint efforts, Macy’s maintains a steadfast dedication to finding a
cure. This year’s program is targeted to reaching customers in
every aspect of their lives.
*Ralph Lauren Fragrances will donate to the Pink Pony Fund of
The Ralph Lauren Foundation 100 percent of the profits equal to
approximately 15 percent of the purchase price for each “Ralph
Lauren Tender Romance” Pink Pony limited-edition fragrance
purchased in the 50 United States, Puerto Rico or Washington, D.C.
through authorized distributors from Oct. 1, 2016 to Oct. 31, 2016
with a minimum guaranteed donation of $100,000 from the sale of
these products. No portion of the purchase price is tax
deductible.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at 734
locations in 45 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
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version on businesswire.com: http://www.businesswire.com/news/home/20161003005815/en/
Macy'sMarissa Nicolaescu,
646-429-5232marissa.nicolaescu@macys.com
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