Macy's Names Retail Veteran as Its New Marketing Chief
August 18 2016 - 2:30PM
Dow Jones News
Macy's Inc. named retail veteran Richard Lennox as the
department chain's new marketing chief starting Sept. 15, after a
roughly four-month search.
The move comes as Macy's reported another quarter of declining
sales last week and unveiled plans to close an additional 100
stores. The appointment also comes as department stores are
scrambling for ways to bring back shoppers that have been spending
more online and at discount chains.
Mr. Lennox succeeds Martine Reardon, who stepped down earlier
this year after 32 years with the department store operator.
Mr. Lennox has been marketing chief for Toys 'R' Us, where he is
credited with leading the creation of the toy retailer's Toys "R"
Us "awesome" brand position and marketing campaigns.
He joined the toy store retailer in 2014 from Zales Corp. During
his five year's with the jewelry retailer, Mr. Lennox was part of
the team that developed Zales's turnaround program ahead of its
acquisition by rival Signet Jewelers.
Previously he had been a longtime executive with J. Walter
Thompson, where he headed its De Beers account. Mr. Lennox's
accomplishments included leading a team that developed De Beers 'A
Diamond Is Forever' marketing campaign. During his tenure, spanning
1992 to 2009, Mr. Lennox also served as an account leader for major
brands such as Kellogg, Nestlé and Unilever.
Write to Tess Stynes at tess.stynes@wsj.com
(END) Dow Jones Newswires
August 18, 2016 14:15 ET (18:15 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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