Macy’s Celebrates Lunar New Year 2016
February 03 2016 - 12:00PM
Business Wire
The “Year of the Monkey” swings onto the
calendar on February 8
This month, Macy’s will honor the “Year of the Monkey” with
celebrations taking place across the country that will proclaim a
fresh start for this Lunar New Year. Through a variety of channels
including artistic performances, fashion, in-store visuals and
cuisine presentations at select stores nationwide, the uniqueness
of Asian culture will be on prominent display for visitors to
admire while they shop.
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“As a retailer dedicated to celebrating the diverse cultures and
backgrounds of both our customers and employees, Macy’s is thrilled
to honor the ‘Year of the Monkey’ in stores nationwide for Lunar
New Year 2016,” said William Hawthorne, senior vice president of
Diversity Strategies, Macy’s, Inc. “As part of our annual
celebration of Asian culture, select stores will honor the ‘Year of
the Monkey’ with themed special events and specialized,
limited-edition merchandise including cosmetics, fragrances,
handbags and fashion accessories. Each year, the products and
festivities have become bigger and better and I am so excited for
our customers to experience Lunar New Year 2016.”
Macy’s will present locally relevant merchandise to specific
markets by offering an amplified assortment of Lunar New
Year-themed products. Cosmetics and fragrances will have a much
larger presence with specialty products, packaging, samples,
visuals and gifts with purchase. The color palette makes a
statement this year as a metallic partnering of gold and red, and
will be very pronounced among cosmetics packaging, fine and fashion
jewelry, handbags and intimate apparel. Fashion jewelry will
showcase a noticeable contribution as well with an exclusive kate
spade new york “Year of the Monkey” gold charm necklace and zodiac
charms. These hand-picked items, along with home goods including
textiles, bedding, Godiva® chocolates and housewares, will also be
offering products in the exclusive color palette.
In-store special events will take place beginning on Feb. 6
through Feb. 20 in select cities across the country. Guests will be
treated to family-friendly, Lunar New Year- themed activities
ranging from Lion Dance and live musical performances to fashion
presentations and authentic cuisine. In addition, with any $75
purchase during the event, attendees will have the opportunity to
receive a limited-edition “Year of the Monkey” red and gold
tote*.
Macy’s Lunar New Year festivities will also include localized
advertising, in-store poster signs and window displays, as well as
tourism outreach offering exclusive savings for travelers visiting
from China during the month of February.
Below are the dates and locations for Macy’s Lunar New Year
in-store celebrations:
Macy’s Southcenter – Tukwila, WA – Feb. 6Macy’s Herald
Square – New York City – Feb. 11Macy’s South Coast Plaza –
Costa Mesa, CA – Feb. 13Macy’s Santa Anita – Arcadia, CA –
Feb. 13Macy’s Flushing – Queens, NY – Feb. 13Macy’s
Union Square – San Francisco – Feb. 20Macy’s Valley Fair –
Santa Clara, CA – Feb. 20
For a complete listing of specific event details, products and
additional information please visit www.macys.com/lunar.
*Make any purchase of $75 or more and receive a commemorative
Year of the Monkey tote bag. Qualifying purchase must be made
during the event. While supplies last. Event subject to change or
cancellation.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 734 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
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version on businesswire.com: http://www.businesswire.com/news/home/20160203006226/en/
Macy'sAlyssa Bendetson,
646-429-7447Alyssa.Bendetson@macys.comorChristine Olver,
646-429-5713Christine.Olver@macys.com
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