As founding national sponsor of the American
Heart Association’s Go Red For Women® movement, Macy’s has raised
more than $55 million to support the fight against heart disease in
women, resulting in 285 lives saved each day from the movement
Macy’s will inspire women and ignite action once again this
February as the national founding sponsor of the American Heart
Association’s Go Red For Women®. In honor of American Heart Month,
Macy’s will offer limited-edition merchandise, promotions and
in-store events to benefit Go Red For Women throughout February.
Together with its associates and customers, Macy's has helped to
raise more than $55 million to support Go Red For Women since 2004.
This contribution has funded vital research and education efforts
credited with saving 285 lives every day.
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Exclusive red dress by Calvin Klein
benefiting Go Red For Women. Available in select stores and on
macys.com for $134. (Photo: Business Wire)
Heart disease is not just a man’s disease; in fact, 90 percent
of women have at least one risk factor for cardiovascular diseases
which cause one in three deaths among women each year. Macy’s
encourages customers to support this fight against heart disease
and stroke by participating in the Go Red with Macy’s event from
Wednesday, Feb. 3 to Monday, Feb. 8. Customers who wear red or
purchase the official Red Dress pin for $3 will receive an extra 25
percent on most purchases storewide, or 15 percent off fine and
fashion jewelry, sale and clearance watches, and select home items.
Exclusions and restrictions apply. One hundred percent of the Red
Dress pin sales benefit Go Red For Women.
In celebration of National Wear Red Day on Feb. 5, Macy’s is
offering customers three limited-edition red dresses throughout
February by Kensie ($99.00), Thalia ($89.50) and Calvin Klein
($134.00) with 10 percent of the purchase price benefiting Go Red
For Women. The dresses will be available in store and on
macys.com/GoRed. To stay heart-healthy in style this February,
Macy’s is also offering exclusive Ideology active wear in support
of Go Red For Women. The collection includes select sports bras,
socks, tank tops, graphic t-shirts and crop pants with 10 percent
of the purchase price benefiting Go Red For Women.
"As the founding national partner, Macy’s has been a proud
supporter of Go Red For Women for more than a decade,” said Martine
Reardon, Macy’s chief marketing officer. “Through the movement, the
color ‘red’ and ‘the red dress’ have become linked with the ability
all women have to improve their heart health and live stronger,
longer lives. We thank our associates and customers who take such
an active role in our efforts to help the millions of women in the
United States affected by cardiovascular diseases, and look forward
to their support again this year as we offer many ways to give back
to the cause through our promotions, events and merchandise.”
“The American Heart Association is thankful for Macy’s continued
support of Go Red For Women and the great work they have done to
raise awareness of heart disease in women,” said Al Royse, American
Heart Association chairman of the national board of directors. “An
estimated 44 million women in the U.S. are affected by
cardiovascular diseases, and a surprising 80 percent of cardiac and
stroke events may be prevented by taking the right steps, like
scheduling a Well-Woman Visit to fully understand the risks for
heart disease. Macy’s helps fund life-saving research and education
that no doubt impacts many lives.”
In addition to the Go Red with Macy’s event and merchandise
benefiting the cause, Macy’s will host additional events offering
even more chances to support Go Red For Women:
Macy’s is the presenting sponsor of the American Heart
Association’s® Go Red For Women® Red Dress Collection™, kicking off
New York Fashion Week since 2003, in support of women’s heart
health. The Red Dress Collection will be unveiled on Thursday, Feb.
11 at 8 p.m. at Moynihan Station in New York City. This year’s
runway show will feature inspiring and powerful women who will walk
the runway to showcase emerging and established designers,
including “Full House” actress Candace Cameron Bure, model and Miss
USA 2012 Olivia Culpo, “The Nanny” actress Fran Drescher,
transgender model and social media personality Gigi Gorgeous,
“TODAY Show” anchor Tamron Hall, “The Brady Bunch” actress Florence
Henderson, producer Marilu Henner, “Access Hollywood” co-host Kit
Hoover, “Empire” actress Ta’Rhonda Jones, “Top Chef” judge Gail
Simmons and “Wheel of Fortune’s” Vanna White. Three of the red
dresses featured on the runway and worn by Ta’Rhonda Jones, Kit
Hoover and Vanna White will be designed by three emerging designers
in Fashion Incubator programs, which are housed at Macy’s locations
and develop the next generation of fashion trendsetters. The
fashion incubator designers featured are Conrad Booker from
Philadelphia, Kajan “Cake” Carlos from San Francisco and Grace
Lee-Lim from Chicago. Viewers can also watch a livestream of the
event at macys.com/gored.
Macy’s is hosting Go Red Total Makeover events with the American
Heart Association at select Macy’s stores around the country on
Saturday, Feb. 6. Guests will receive an event passport and visit
stations throughout the store, meet experts and learn about making
smart choices for heart health including physical activity and
nutrition. Once guests visit all stations and complete their event
passport, they will be entered to win a $250 Macy’s gift card. The
event locations include: Chicago; Houston; Las Vegas; Pittsburgh;
Portland, ME; Portland, OR; Sacramento and Winston-Salem.
Go Red For Women Luncheons will take place in 182 cities across
the country, raising much needed funds for the cause. Luncheon
guests will receive a $10 Macy’s gift card, and guests of select
luncheons will be eligible to win a $250 Macy’s gift card. At
select luncheons, Estee Lauder will host touch up stations
featuring a bounce-back for a free lipstick to keep guests looking
their best.
For more information about Macy’s programs to support Go Red For
Women, visit macys.com/GoRed.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 734 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Go Red For Women
Go Red For Women is the American Heart Association's national
movement to end heart disease and stroke in women. Heart disease
and stroke kill one in three women – more than all cancers
combined. The good news is that 80 percent of cardiac events may be
prevented with education and lifestyle changes. Women who Go Red
live healthier lives. For more than a decade, Go Red For Women has
fought for equal health opportunity for women. The American Heart
Association's Go Red For Women movement is nationally sponsored by
Macy's, with additional support from our cause supporters. For more
information, please visit GoRedForWomen.org or call 1-888-MY-HEART
(1-888-694-3278).
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Macy'sHolly Thomas, 646-429-5250Holly.Thomas@macys.comorBilly
Dumé, 646-429-7449Billy.Dume@macys.com
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