Bloomingdale’s Celebrates Lunar New Year
January 26 2016 - 08:00AM
Business Wire
Retailer rings in the Year of the Monkey with
Lunar New Year pop-up shops, special events and in-store
animation
Bloomingdale’s will ring in the Year of the Monkey this Lunar
New Year with unique merchandise, special events and cultural
presentations from Jan. 15 – March 1, 2016.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160126005026/en/
Bloomingdale’s Little Monkey Bag tote
inspired by the iconic Little Brown Bag (Photo: Business Wire)
“Bloomingdale’s looks forward to honoring Chinese culture and
tradition as we celebrate the Year of the Monkey,” says Tony
Spring, Bloomingdale’s chairman and CEO. “It is one of many highly
anticipated holidays that loyal shoppers and tourists enjoy in our
stores.”
Shoppers at Bloomingdale’s 59th Street, Ala Moana Center,
Beverly Center, North Michigan Avenue, San Francisco Centre, South
Coast Plaza, and Tysons Corner can join the celebration and test
their luck with the Chinese red envelope tradition from Feb. 11 –
14, 2016. Select envelopes will be filled with prizes such as a
bMoney card in a denomination of $8, $88, or $888 (traditionally a
lucky number in Chinese culture); a limited-edition Year of the
Monkey reusable tote bag; special offer at the Estee Lauder, SK-II,
Clarins, Clinique, and Bobbi Brown counters; savings at select
Bloomingdale’s dining destinations; special savings at Maximilian
Fur Salon (59th Street, North Michigan Avenue, South Coast Plaza,
Tysons Corner only).
Bloomingdale’s fashion office will curate pop-up shops filled
with plenty of gift-worthy goods at the following locations:
Bloomingdale’s 59th Street, Ala Moana Center, Beverly Center,
Medinah Home Store, North Michigan Avenue, San Francisco Centre,
SoHo, South Coast Plaza and Tysons Corner. The pop-up shops will
include pieces such as a limited-edition reusable “Little Monkey
Bag” inspired by Bloomingdale’s iconic Brown Bag, limited-edition
Godiva chocolates in Year of the Monkey boxes, Voluspa candles,
select Marc by Marc Jacobs and Rebecca Minkoff accessories, and a
red edition of Beats by Dre headphones.
Customers can also shop for additional merchandise celebrating
Chinese culture from Baccarat, Chloe, Lalique, Burberry, Salvatore
Ferragamo, Furla, YSL Beauty, and David Yurman. Select products can
be found on bloomingdales.com. Other visual statements celebrating
the Year of the Monkey will also be present throughout the stores
including: Bloomingdale’s 59th Street, Ala Moana Center, Beverly
Center, Fashion Island, Fashion Valley, North Michigan Avenue, San
Francisco Centre, SoHo, South Coast Plaza, and Tysons Corner.
During the Lunar New Year Celebration, and all year long,
exclusive Tourism Programs for international and domestic visitors
to Bloomingdale’s locations in New York City, Chicago, Ala Moana,
Miami, and San Francisco are available. In these cities,
out-of-town visitors can receive a special Bloomingdale’s visitor
savings pass and gift with purchase. Additional visitor services
include a multi-lingual Visitors Center staff and directories
(including but not limited to – German, French, Italian, Japanese,
Portuguese, simplified Chinese, Spanish), along with concierge
services, hotel package delivery, personal shopper appointments and
more. A Bloomingdale’s welcome guidebook in simplified Chinese is
also available at locations in New York City, Chicago, Costa Mesa,
and San Francisco.
Bloomingdale’s locations throughout the country will be
celebrating the Year of the Monkey with events and cultural
animation. Visit bloomingdales.com/events for a full line-up of
events at your local Bloomingdale’s. Follow @bloomingdales as we
celebrate Lunar New Year on our social media channels to see some
of our special products and gain access to information and coverage
of our events happening across the country.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160126005026/en/
Bloomingdale’s Public RelationsJulia Austin,
212-705-2439julia.austin@bloomingdales.comorCurtis Kelly,
212-705-3911curtis.kelly@bloomingdales.comorSuzy Nager,
212-705-3657suzy.nager@bloomingdales.com
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