Angry Birds’ Red Is Set to Take Flight In the 89th Annual Macy’s Thanksgiving Day Parade®
October 01 2015 - 9:00AM
Business Wire
New giant character balloon celebrates next
summer’s Columbia Pictures/Rovio Entertainment’s “THE ANGRY BIRDS
MOVIE”
This Thanksgiving, a giant bird takes to the sky in a mad dash
down Manhattan streets as THE ANGRY BIRDS MOVIE’s Red debuts as a
colossal character balloon in the 89th Annual Macy’s Thanksgiving
Day Parade®. Known to 3 billion fans as the hero of the blockbuster
“Angry Birds” mobile game franchise by Rovio Entertainment, Red
will transform into a helium giant ready to protect a precious egg
during his inaugural flight in the famed holiday spectacle. Before
hitting the big screen next summer in Columbia Pictures/Rovio
Entertainment’s “THE ANGRY BIRDS MOVIE,” Red will migrate to New
York City to celebrate the start of the holiday season in front of
more than 3.5 million spectators and more than 50 million
television viewers nationwide during the annual Thanksgiving Day
march.
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“Angry Birds is a worldwide phenomenon and we are thrilled to
have Red join the Macy’s Thanksgiving Day Parade balloon line-up
this year, taking his place among some of the world’s most popular
and recognizable characters,” said Amy Kule, executive producer of
Macy’s Thanksgiving Day Parade. “With his trademark angry look, but
lovable personality, Red will protect his precious egg as he takes
flight down the streets of Manhattan and into the hearts of
millions of spectators lining the Parade route and tens of millions
more watching from homes across the country.”
“We could think of no better occasion than the legendary Macy’s
Thanksgiving Day Parade for Red from 'THE ANGRY BIRDS MOVIE' to
take his maiden flight. Millions of viewers will have the
opportunity to share in our bursting enthusiasm as Red soars across
the New York skyline in this iconic American holiday tradition,”
exclaimed Randi Spieker, vice president of Consumer Products
Licensing and Retail, Rovio Entertainment Ltd.
Transformed into a massive balloon from next summer’s feature
film, “THE ANGRY BIRDS MOVIE,” Red is posed in a midstride dash
clutching the egg like a football during a Thanksgiving Day game.
Standing at approximately 45.5-feet tall, 29.7-feet wide and
44-feet long; with the biggest eyebrows in all of Manhattan at
7-feet wide, in his trademark scowl, Red is one giant angry bird,
ready to take on the challenge of a holiday excursion to the Big
Apple.
The 89th Annual Macy’s Thanksgiving Day Parade airs nationwide
on NBC-TV, on Thursday, Nov. 26, 2015 from 9 a.m. – noon in all
time zones. Columbia Pictures/Rovio Entertainment’s “THE ANGRY
BIRDS MOVIE" will be released on May 20, 2016.
In the 3D animated comedy, “THE ANGRY BIRDS MOVIE,” we'll
finally find out why the birds are so angry. The movie takes us to
an island populated entirely by happy, flightless birds – or almost
entirely. In this paradise, Red (Jason Sudeikis, “We're the
Millers,” “Horrible Bosses”), a bird with a temper problem, speedy
Chuck (Josh Gad in his first animated role since “Frozen”), and the
volatile Bomb (Danny McBride, “This is the End,” “Eastbound &
Down”) have always been outsiders. But when the island is visited
by mysterious green piggies, it’s up to these unlikely outcasts to
figure out what the pigs are up to. Featuring a hilarious, all-star
voice cast that includes Bill Hader (“Trainwreck,” “Inside Out”),
Maya Rudolph (“Bridesmaids”), and Peter Dinklage (“Game of
Thrones”), as well as Keegan-Michael Key (“Key & Peele”), Kate
McKinnon (“Saturday Night Live,” next year's “Ghostbusters”), Tony
Hale (“Veep,” “Arrested Development”), Ike Barinholtz (“The Mindy
Project,” “Neighbors”), Hannibal Buress (“Broad City,” Why? With
Hannibal Buress”), Jillian Bell (“22 Jump Street”), Danielle Brooks
(“Orange Is the New Black”), Latin music sensation Romeo Santos,
and YouTube stars Smosh (Ian Hecox and Anthony Padilla); the
Columbia Pictures/Rovio Entertainment film is directed by Fergal
Reilly and Clay Kaytis and produced by John Cohen and Catherine
Winder. The screenplay is by Jon Vitti, and the film is executive
produced by Mikael Hed and David Maisel.
About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more
than 3.5 million spectators that line up along the streets of New
York City each year, the Macy’s Thanksgiving Day Parade is a
national icon that has grown into a world-famous holiday event. For
almost 90 years, the Macy’s Thanksgiving Day Parade has marked the
official start of the holiday season. Growing in size and scale,
the Parade proudly marches down a more than 2-mile route in New
York City with more than 8,000 participants in tow including Macy’s
(NYSE:M) employees, their families, celebrities, athletes, clowns
and dance groups spreading holiday cheer. The Parade also features
America’s best marching bands, fabulous floats and Macy’s signature
giant helium character balloons. For more information on the Macy’s
Parade please visit www.macys.com/parade or call the Parade hotline at
(212) 494-4495.
About Rovio Entertainment:
Rovio Entertainment Ltd. is a global entertainment media
company. Headquartered in Finland and with studios across the
world, Rovio is the creator of Angry Birds™, the casual mobile game
that changed an industry and became an international phenomenon.
Today Angry Birds is not only the most downloaded game of all time
with over 3 billion downloads, it is a renowned entertainment brand
that has branched out into animation, books, licensing and more.
THE ANGRY BIRDS MOVIE is slated for release in summer 2016.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151001005237/en/
Macy’s Thanksgiving Day Parade:Orlando Veras / Christine Olver,
646-429-7450 /
646-429-5713Orlando.Veras@macys.comChristine.Olver@macys.comorRovio
Entertainment/Rogers & Cowan:Wendy Zaas / Taryn Owens,
310-854-8100wzaas@rogersandcowan.comtowens@rogersandcowan.com
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