Macy’s Raises $3.5 Million Through “Shop For A Cause”
September 10 2015 - 9:00AM
Business Wire
Macy’s helps March of Dimes® and thousands of
local charities raise funds through annual shopping event
In support of March of Dimes and more than 4,000 charities
nationwide, Macy’s raised more than $3.5 million through its annual
“Shop For A Cause” campaign, which took place on Saturday, August
29. Volunteers at Macy’s stores and those from participating
organizations contributed to the program’s success and worked
together to drive funds across the country.
“The Shop For A Cause program is one of our biggest fundraising
events of the year and a great way for our stores to connect in our
communities,” said Martine Reardon, Macy’s chief marketing officer.
“Our associates and customers are making a difference locally and
nationally through this campaign, which truly embodies the magic of
Macy’s. It’s an honor to be able to raise funds and give back to so
many worthy causes this year.”
Now in its 10th year, Shop For A Cause is a unique, one-day-only
shopping event created to support local and national charities’
fundraising efforts. Macy’s designated March of Dimes, the leading
nonprofit organization in support of pregnancy and baby health, as
its national beneficiary of all proceeds of sales of Shop For A
Cause savings passes in Macy’s stores and on macys.com.
“Thanks to Macy’s and their customers for giving every baby born
in the United States a fighting chance by raising millions of
dollars through Shop For A Cause,” said Dr. Jennifer L. Howse,
president of the March of Dimes. “Over the past five
years, nearly $15 million has been raised to help support
local community-based programs that give moms the information they
need to have full-term pregnancies and healthy babies. We’re proud
to report that last year with the help of Macy’s Shop For A Cause,
March of Dimes chapters were able to award 554 grants totaling more
than $5.1 million and reaching nearly 1 million women to help
improve the health of their babies.”
In addition to the March of Dimes, more than 4,000 local
charities signed up to participate in the event this year. By
giving $5 to their favorite local cause, customers were able to
support a cause meaningful to them and receive the savings pass to
enjoy special discounts at Macy’s.
For more information about this year’s program, visit
macys.com/shopforacause.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 775 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California are known internationally and leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, images and contacts, please visit
our online pressroom at macys.com/pressroom.
About March of Dimes
The March of Dimes is the leading nonprofit organization for
pregnancy and baby health. With chapters nationwide and its premier
event, March for Babies®, the March of Dimes works to improve the
health of babies by preventing birth defects, premature birth and
infant mortality. For the latest resources and information, visit
marchofdimes.com or nacersano.org.
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version on businesswire.com: http://www.businesswire.com/news/home/20150910005317/en/
Macy’s Media RelationsMelissa Goff,
305-577-2171melissa.goff@macys.com
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