Just Sing! Macy’s Kicks off Its First All-School A Cappella Challenge with Grammy Award-Winners Pentatonix
July 28 2015 - 10:00AM
Business Wire
Schools can submit an a cappella performance
video of “I Want You Back” by The Jackson 5; three schools will win
$25,000 each
Starting in September, schools across the country can submit an
a cappella version of The Jackson 5 hit “I Want You Back,” for a
chance to win Macy’s All-School A Cappella Challenge. Students,
faculty and staff of schools nationwide can enter a video
performance of the song, unaccompanied by any music or instruments.
Three $25,000 prizes will be awarded – one to a school in each of
the following levels: elementary through middle school level, high
school level and college level. Pentatonix, the platinum-selling
and Grammy Award-winning a cappella group, will appear in a
national commercial spot this summer to further build excitement
for the musical challenge.
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Macy’s launches the All-School A Cappella
Challenge with Grammy Award-winners Pentatonix, with three schools
winning $25,000 each; visit youtube.com/macys for details. (Photo:
Business Wire)
“The back-to-school season is one of our favorite times of the
year at Macy’s, and we’re pleased to support and celebrate music in
schools with Macy’s All-School A Cappella Challenge,” said Martine
Reardon, Macy’s chief marketing officer. “We’re encouraging
students to get creative and have fun, and look forward to seeing
all the great submissions from the wonderful talent across the
country.”
A cappella is singing without instrumental accompaniment and has
grown to include vocal percussion or “beatboxing” to mimic
instruments, sweeping the nation in film and television. For the A
Cappella Challenge, Macy’s invites students, faculty and staff to
create a video of an a cappella performance to “I Want You Back,”
originally performed by The Jackson 5. The video must be one to
three minutes in length, with at least three participants in the
ensemble, and be performed on school property. The a cappella
performance must be solely performed by vocal technique, but can be
accompanied by sound from beatboxing or through other human parts,
such as clapping hands or snapping fingers.
From Sept. 8 through Oct. 9, 2015, an adult school
representative or faculty member can upload the video via Macy’s
YouTube channel (youtube.com/macys) and enter the school into the
challenge.
Entries will be evaluated based on musicality, performance and
execution. The winners will be revealed via youtube.com/macys in
early November. Three schools will win $25,000 each, one prize to
each school level (elementary through middle, high school, and
college).
Serving as ambassadors for the new program, Pentatonix (PTX)
will star in a television spot for Macy’s, which will begin airing
nationally in August. The commercial features all five members of
the group (Scott, Mitch, Kirstin, Avi and Kevin), singing an upbeat
a cappella rendition of “I Want You Back,” providing inspiration
for the challenge. Pentatonix will also be part of the judging
process, which will take place in October after the entry
period.
For more information about Macy’s All-School A Cappella
Challenge, including rules, regulations and how to enter, visit
youtube.com/macys.
About Macy’s
Macy's (NYSE:M), the largest retail brand of Macy's, Inc.,
delivers fashion and affordable luxury to customers at
approximately 775 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Pentatonix
Since bursting onto the scene in 2011, Grammy Award-winners and
platinum-selling recording artists Pentatonix have sold more than 2
million albums in the United States alone and have amassed more
than 1 billion views on their YouTube channel with more than 8.5
million subscribers. Their latest holiday album - That’s Christmas
To Me - sold more than 1.2 million copies in the United States,
becoming one of only four acts to release a platinum album in 2014.
In February 2015, the group received their first GRAMMY® Award for
Best Arrangement, Instrumental and A Cappella for their “Daft Punk”
medley. In June, they released their first documentary (On My Way
Home) which follows the group as they record their upcoming
original album while on their SOLD OUT North American Tour.
Pentatonix made their film debut in Pitch Perfect 2 and is
currently on the road through September with Kelly Clarkson.
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version on businesswire.com: http://www.businesswire.com/news/home/20150728006023/en/
Macy's, Inc.Macy’s Media RelationsJulie Strider Fukami,
646-429-5213julie.striderfukami@macys.comorTracy Davis,
646-429-7470tracy.davis@macys.com
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